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This postgraduate programme provides a comprehensive understanding of the most recent developments in luxury experiences. Participants will learn the most innovative marketing techniques to tell the story of a brand, a product, and interior spaces to engage customers and clients through multi-sensorial experiences – focusing especially on smell – in a carefully crafted environment, with the overall objective of “creating the dream”. Last but not least, the managerial ability to create your own project.
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
This postgraduate programme provides a comprehensive understanding of the most recent developments in luxury experiences. Participants will learn the most innovative marketing techniques to tell the story of a brand, a product, and interior spaces to engage customers and clients through multi-sensorial experiences – focusing especially on smell – in a carefully crafted environment, with the overall objective of “creating the dream”. Last but not least, the managerial ability to create your own project.
Admission Requirements
160+
5.5+
50+
72+
Passport size photo
2 Reference letters
Signed personal statement
Curriculum Vitae
Copy of recognized Bachelor’s Degree and transcript*
Copy of passport or national ID for EU students
Copy of bank transfer of enrolment fee
Portfolio - for creative programmes
Language Certificate Level B2: according to the course’s chosen language, non-English or non-Italian native speakers must provide certificate of language skills at B2 CEFR level with specific requirements (e.g., IELTS 5.0).
*In case the Degree is not completed yet, a Certificate of Expected Graduation can be submitted.
21 Sep 2026
15 Months
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Olfactory Experience Management for the Luxury Industry
Firenze, Firenze, Italy
15 monthsProgramme duration
21 Sep, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Admission Requirements
- Passport size photo
- 2 Reference letters
- Signed personal statement
- Curriculum Vitae
- Copy of recognized Bachelor’s Degree and transcript*
- Copy of passport or national ID for EU students
- Copy of bank transfer of enrolment fee
- Portfolio - for creative programmes
- Language Certificate Level B2: according to the course’s chosen language, non-English or non-Italian native speakers must provide certificate of language skills at B2 CEFR level with specific requirements (e.g., IELTS 5.0).
*In case the Degree is not completed yet, a Certificate of Expected Graduation can be submitted.Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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