Fragrances and Cosmetics Brand Management and Licensing

The Master in Fragrances and Cosmetics Brand Management and Licensing provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.