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This three year full time course in Fashion Business, Digital Communication & Media provides a broad education into cultural, creative and social fashion business contexts alongwith contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal. This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks.
Program overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This three year full time course in Fashion Business, Digital Communication & Media provides a broad education into cultural, creative and social fashion business contexts alongwith contemporary communication channels, including online tools, video, and printed media using images and copy, together with the most innovative technologies, to create and enhance business communication strategies specifically for the fashion and luxury markets. Understanding the relationship between product, consumer target and market placement is key to producing a successful media communication proposal. This dynamic course investigates ways to create the ‘buzz’ that is necessary to increase brand awareness, while also respecting brand image and any constraints of an assigned brief, or communication budget. Participants follow an extensive analysis of style, understanding how language, visual image and sound can influence emotions and consumer behaviour, defining and disseminating fashion ‘trends’ as inspiring ideas not only in clothing, but also for accessories and all areas of the luxury and creative industries. Taking a look at historical and contemporary examples of fashion, image and photography, participants learn how to incorporate and captivate the magic of fashion and luxury in videos, web platforms and through social networks.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Istituto Marangoni schools offer an array of Higher Education training programmes at Undergraduate level covering Fashion, Design, Art, Fragrances and Cosmetics, from an introductory foundation level to full-time 3 or 4 year Bachelor Degrees.
Istituto Marangoni courses at postgraduate (Master) level ensure participants an advanced level of training in all areas of fashion, design, art, fragrances and cosmetics, providing an opportunity to specialise and further develop their knowledge and expertise in a specific subject, and essentially enhance skill and ability.
Fashion Business, Digital Communication & Media
Milano • The School of Fashion, Milan, Italy
36 monthsProgram duration
23,800 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Program overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
Istituto Marangoni schools offer an array of Higher Education training programmes at Undergraduate level covering Fashion, Design, Art, Fragrances and Cosmetics, from an introductory foundation level to full-time 3 or 4 year Bachelor Degrees.
Arts and Humanities (3)
Arts Curating
Fashion Design
Fashion Design & Accessories
Fashion Design & Marketing
Fashion Management - Fragrances & Cosmetics
Fashion Product
Fashion Styling & Creative Direction
Fashion Styling & Visual Merchandising
Interior Design / Interiors
Multimedia Arts
Product Design / Design For Products
Visual Design
Business and Management (3)
Fashion Business
Fashion Business & Buying
Fashion Management & Brand Strategies
Fragrances & Cosmetics Management
Fragrances & Cosmetics Product and Communication
Social Sciences and Management (3)
Fashion Business, Digital Communication & Media
Istituto Marangoni courses at postgraduate (Master) level ensure participants an advanced level of training in all areas of fashion, design, art, fragrances and cosmetics, providing an opportunity to specialise and further develop their knowledge and expertise in a specific subject, and essentially enhance skill and ability.
Arts and Humanities (3)
Art Management
Communication Design
Contemporary Interior Design / Interior Design
Creative Digital Media
Curating Art & Fashion
Design for Gaming & Virtual Reality
Digital Art Direction
Digital Design for Immersive Experiences
Fashion Design & Innovation
Fashion Design (Womenswear, Menswear, Kidswear)
Fashion Product Management
Fashion Styling, Creative Direction & Digital Content
Fashion, Art & Textile Innovation
Fine Jewellery Design
Interior Contract Design
Jewellery Design
Luxury Accessories Design
Luxury Accessories Design & Management
Product & Furniture Design / Product Design
Product Design for Human-Robot Interaction
Sustainable Fashion and System
Business and Management (3)
Design Management & Strategic Innovation
Fashion & Luxury Brand Management
Fashion Buying & Merchandising
Fashion Omnichannel & E-commerce
Fashion Start-Up
Fragrances and Cosmetics Brand Management and Licensing
Jewellery and Product Management
Olfactory Experience Management for the Luxury Industry
Product Management for Fragrances and Cosmetics
Social Sciences and Management (3)
Fashion Luxury & Brand Management for Hospitality
Fashion Promotion, Communication & Digital Media
Luxury Hospitality & Customer Experience Management
Marketing and Communication Management for Fragrances & Cosmetics
Full-Time MBA (1)
MBA in Digital Transformation and Leadership for Fashion