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Communication and innovation management are vital to strengthening and implementing advertising campaigns, communication plans and promotional activities through the most appropriate channels, reflecting a brand’s vision or image. They have a strategic role in a perfume and cosmetic product launch and can determine its success. Learners of the Master in Marketing and Communication Management for Fragrances & Cosmetics will plan and manage presentations, events, social media calendars/plans, and PR activities and actively use the most recent media outlets, such as influencer and content marketing. An additional focus is placed on innovation management processes and strategies, i. e. by analysing the relationship between perfumery, cosmetics and technology to find and apply new applications in production, distribution and marketing processes. Expert managers will present successful cases to help ignite creative ideas and insights. Students will acquire extensive knowledge and skills in communication, styling techniques & communication through packaging for fragrances and beauty products while also experiencing the strategic value of the metaverse environment & digital experiences adapted to ATL and BTL marketing. They will delve into trend analysis and storytelling, visual communication, Fragrances’ creation techniques, as well as sociology, cultural and context studies.
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
Communication and innovation management are vital to strengthening and implementing advertising campaigns, communication plans and promotional activities through the most appropriate channels, reflecting a brand’s vision or image. They have a strategic role in a perfume and cosmetic product launch and can determine its success. Learners of the Master in Marketing and Communication Management for Fragrances & Cosmetics will plan and manage presentations, events, social media calendars/plans, and PR activities and actively use the most recent media outlets, such as influencer and content marketing. An additional focus is placed on innovation management processes and strategies, i. e. by analysing the relationship between perfumery, cosmetics and technology to find and apply new applications in production, distribution and marketing processes. Expert managers will present successful cases to help ignite creative ideas and insights. Students will acquire extensive knowledge and skills in communication, styling techniques & communication through packaging for fragrances and beauty products while also experiencing the strategic value of the metaverse environment & digital experiences adapted to ATL and BTL marketing. They will delve into trend analysis and storytelling, visual communication, Fragrances’ creation techniques, as well as sociology, cultural and context studies.
Admission Requirements
15 Months
Sep
Tuition fees
Domestic
27,900 EUR
International
30,500 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Marketing and Communication Management for Fragrances & Cosmetics
Milano • The School of Fashion, Milan, Italy
15 monthsProgram duration
30,500 EURTuition Fee/year
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
An additional focus is placed on innovation management processes and strategies, i. e. by analysing the relationship between perfumery, cosmetics and technology to find and apply new applications in production, distribution and marketing processes. Expert managers will present successful cases to help ignite creative ideas and insights.
Students will acquire extensive knowledge and skills in communication, styling techniques & communication through packaging for fragrances and beauty products while also experiencing the strategic value of the metaverse environment & digital experiences adapted to ATL and BTL marketing. They will delve into trend analysis and storytelling, visual communication, Fragrances’ creation techniques, as well as sociology, cultural and context studies.
Program overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
An additional focus is placed on innovation management processes and strategies, i. e. by analysing the relationship between perfumery, cosmetics and technology to find and apply new applications in production, distribution and marketing processes. Expert managers will present successful cases to help ignite creative ideas and insights.
Students will acquire extensive knowledge and skills in communication, styling techniques & communication through packaging for fragrances and beauty products while also experiencing the strategic value of the metaverse environment & digital experiences adapted to ATL and BTL marketing. They will delve into trend analysis and storytelling, visual communication, Fragrances’ creation techniques, as well as sociology, cultural and context studies.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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