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The programme aims to train students in the use of multimodal types of digital interaction in immersive environments, applied to retail design, advanced branded experiences, the communication of cultural assets (all-digital museums, pop-up exhibitions, virtual galleries) and for the event industry at large. From fashion to retail, from entertainment to cultural events, there are in fact apparent signs that we are getting closer to a tipping point with immersive technology.
In the field of interaction design, we are witnessing a progressive transition from traditional digital platforms (UX for web, app, mobile) to the new frontier of extended reality (XR) - a blanket term that encompasses VR, AR, and mixed reality (MR); an extensive knowledge of XR, which is fostering the introduction of entirely new digital experiences that go far beyond what we’ve so far envisioned, will be covered throughout the programme.
With a view to the advent of the Metaverse, meant as the upcoming evolution of Internet, this course also provides a deep understanding of the mind-blowing creative opportunities brought by emerging technologies in order to increase students’ capability to rethink brand experiences and spaces while maximizing user engagement through the use of motion sensors, interactive technologies such as projection-mapping and digitally enhanced audio-reactive installations.
Taking inspiration from scenography and artistic installations, participants enrolled in this master programme will be taught on how to set an environment, turning it into a scenario for a social-media friendly immersive experience, and choose the most suitable interaction method. They will also be able to identify the strategic goals of an experience, consistently conceiving a narrative that triggers emotional and sensorial curiosity and motivates users to deep dive in the immersive experience.
Programme overview
Main Subject
Art and Design
Degree
MA
Study Level
Masters
Study Mode
On Campus
The programme aims to train students in the use of multimodal types of digital interaction in immersive environments, applied to retail design, advanced branded experiences, the communication of cultural assets (all-digital museums, pop-up exhibitions, virtual galleries) and for the event industry at large. From fashion to retail, from entertainment to cultural events, there are in fact apparent signs that we are getting closer to a tipping point with immersive technology.
In the field of interaction design, we are witnessing a progressive transition from traditional digital platforms (UX for web, app, mobile) to the new frontier of extended reality (XR) - a blanket term that encompasses VR, AR, and mixed reality (MR); an extensive knowledge of XR, which is fostering the introduction of entirely new digital experiences that go far beyond what we’ve so far envisioned, will be covered throughout the programme.
With a view to the advent of the Metaverse, meant as the upcoming evolution of Internet, this course also provides a deep understanding of the mind-blowing creative opportunities brought by emerging technologies in order to increase students’ capability to rethink brand experiences and spaces while maximizing user engagement through the use of motion sensors, interactive technologies such as projection-mapping and digitally enhanced audio-reactive installations.
Taking inspiration from scenography and artistic installations, participants enrolled in this master programme will be taught on how to set an environment, turning it into a scenario for a social-media friendly immersive experience, and choose the most suitable interaction method. They will also be able to identify the strategic goals of an experience, consistently conceiving a narrative that triggers emotional and sensorial curiosity and motivates users to deep dive in the immersive experience.
Admission Requirements
160+
5.5+
50+
72+
Passport size photo
2 Reference letters
Signed personal statement
Curriculum Vitae
Copy of recognized Bachelor’s Degree and transcript*
Copy of passport or national ID for EU students
Copy of bank transfer of enrolment fee
Portfolio - for creative programmes
Language Certificate Level B2: according to the course’s chosen language, non-English or non-Italian native speakers must provide certificate of language skills at B2 CEFR level with specific requirements (e.g., IELTS 5.0).
*In case the Degree is not completed yet, a Certificate of Expected Graduation can be submitted.
21 Sep 2026
15 Months
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
25,100 EUR
International
26,800 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Design for Immersive Experiences
Milano • The School of Design, Milan, Italy
15 monthsProgramme duration
26,800 EURTuition Fee/year
21 Sep, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Art and Design
Degree
MA
Study Level
Masters
Study Mode
On Campus
In the field of interaction design, we are witnessing a progressive transition from traditional digital platforms (UX for web, app, mobile) to the new frontier of extended reality (XR) - a blanket term that encompasses VR, AR, and mixed reality (MR); an extensive knowledge of XR, which is fostering the introduction of entirely new digital experiences that go far beyond what we’ve so far envisioned, will be covered throughout the programme.
With a view to the advent of the Metaverse, meant as the upcoming evolution of Internet, this course also provides a deep understanding of the mind-blowing creative opportunities brought by emerging technologies in order to increase students’ capability to rethink brand experiences and spaces while maximizing user engagement through the use of motion sensors, interactive technologies such as projection-mapping and digitally enhanced audio-reactive installations.
Taking inspiration from scenography and artistic installations, participants enrolled in this master programme will be taught on how to set an environment, turning it into a scenario for a social-media friendly immersive experience, and choose the most suitable interaction method. They will also be able to identify the strategic goals of an experience, consistently conceiving a narrative that triggers emotional and sensorial curiosity and motivates users to deep dive in the immersive experience.
Programme overview
Main Subject
Art and Design
Degree
MA
Study Level
Masters
Study Mode
On Campus
In the field of interaction design, we are witnessing a progressive transition from traditional digital platforms (UX for web, app, mobile) to the new frontier of extended reality (XR) - a blanket term that encompasses VR, AR, and mixed reality (MR); an extensive knowledge of XR, which is fostering the introduction of entirely new digital experiences that go far beyond what we’ve so far envisioned, will be covered throughout the programme.
With a view to the advent of the Metaverse, meant as the upcoming evolution of Internet, this course also provides a deep understanding of the mind-blowing creative opportunities brought by emerging technologies in order to increase students’ capability to rethink brand experiences and spaces while maximizing user engagement through the use of motion sensors, interactive technologies such as projection-mapping and digitally enhanced audio-reactive installations.
Taking inspiration from scenography and artistic installations, participants enrolled in this master programme will be taught on how to set an environment, turning it into a scenario for a social-media friendly immersive experience, and choose the most suitable interaction method. They will also be able to identify the strategic goals of an experience, consistently conceiving a narrative that triggers emotional and sensorial curiosity and motivates users to deep dive in the immersive experience.
Admission Requirements
- Passport size photo
- 2 Reference letters
- Signed personal statement
- Curriculum Vitae
- Copy of recognized Bachelor’s Degree and transcript*
- Copy of passport or national ID for EU students
- Copy of bank transfer of enrolment fee
- Portfolio - for creative programmes
- Language Certificate Level B2: according to the course’s chosen language, non-English or non-Italian native speakers must provide certificate of language skills at B2 CEFR level with specific requirements (e.g., IELTS 5.0).
*In case the Degree is not completed yet, a Certificate of Expected Graduation can be submitted.Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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