Digital Design for Immersive Experiences

The Master programme in Digital Design for Immersive Experiences aims to train a new professional figure, expert in interactive technologies and tools to create memorable, multisensory “phygital” experiences for the corporate world, as well as the entertainment industry, the retail sector and the communication of cultural assets (all-digital museums, exhibitions).
Participants will be encouraged in embracing both a strategic and creative perspective on the manifold applications of XR, to conceive immersive sensorial installations enhanced by multimedia generative content, digital art displays, projection mapping of paintings, lights, animated graphics and music.
In a changing technological landscape, dominated by the new media disruption and the virtualization of everything, three core aspects of design are more and more converging: the mind-blowing creative opportunities brought by immersive technologies (such as Internet of Things, Augmented Reality, Virtual Reality, eXtended Reality, Artificial Intelligence, Videogames), the need to enhance human perception and the connection between physical environments and digital worlds.