Management and Digital Transformation

1. Program Mission and Educational Objectives

The MSc in Management and Digital Transformation program provided by the Hellenic Mediterranean University is designed as a specific post-graduation program by the Department of Management Science and Technology that operates under the School of Administrative Sciences and Economics. The program's objective is to train managers and other professionals capable of developing organizational responses to the impact of digital technologies on management. In addition, it seeks to develop graduates that will have an applied digital competency coupled with a strong foundation in management, along with a high level of strategic thinking and problem solving skills needed to create innovative organizations, ensure competitive advantage and support sustainable development in the digital economy. Overall, the program prepares students to address the challenges associated with dynamic socio-economic environments, direct and manage digital initiatives and influence policy and practice in both private, public and nonprofit sectors.

2. Curriculum Structure and Learning Progression

The MSc in Management and Digital Transformation is structured over three academic semesters for full-time students and up to six semesters for part-time students, awarding a total of 90 ECTS credits. The programme consists of advanced coursework in digital, managerial and analytical domains, culminating in a Master’s Dissertation that reflects independent research or professional practice innovation.

In the first semester, students undertake core courses that establish essential competencies in digital management foundations, data analytics for decision-making, strategic management, and leadership in digital contexts. These foundational modules develop students’ ability to assess organizational challenges, apply analytical tools, and understand transformative digital trends affecting markets and organizational design.

The second semester consists of advanced elective courses enabling students to customize their learning pathways. Electives focus on specialized areas such as digital marketing and communication, digital business ecosystems, strategic information systems, innovation management, service design, and project management under digital transformation contexts. Students select courses that align with their professional aspirations and contextual interests, guided by faculty advisors.

In the third semester, students complete a Master’s Dissertation equivalent to 30 ECTS, which synthesizes theoretical insights, analytical skills, and applied research methodology. The dissertation project enables students to address a strategic digital management challenge, evaluate transformative interventions, or propose evidence-based frameworks for organizational transformation.

3. Academic Domains and Specializations

The curriculum integrates multiple academic domains that reflect the interdisciplinary nature of management scholarship and digital transformation practice. These domains ensure graduates possess broad managerial insight, advanced digital fluency, and strategic competencies:

Strategic Management and Organizational Change
This domain covers strategic planning, organizational design, change management theory, and leadership. Students examine how digital technologies reshape structures, cultures, and processes within organizations and how leaders can drive transformation initiatives while maintaining alignment with organisational goals and values.

Data Analytics, Information Systems, and Decision Support
This domain emphasizes the use of data for informed management. Students learn analytical methods, data governance, business intelligence, and information systems that support strategic decision making. Coursework in this domain ensures that graduates can leverage digital analytics to inform policy, strategy, and operational optimization.

Innovation, Digital Business Models, and Entrepreneurship
Focused on emerging opportunities created by digital technologies, this domain addresses innovation frameworks, digital product design, platform economics, and digital entrepreneurship. Students explore how digital ecosystems, such as e-commerce, mobile platforms, and digital services, create value and competitive advantage.

Digital Marketing and Communication
This domain equips students with expertise in digital consumer behavior, integrated digital marketing strategies, social media analytics, and brand management in digital environments. Students apply contemporary digital marketing tools and frameworks to evaluate market trends, engagement strategies, and performance metrics.

These domains together ensure that graduates acquire a balanced profile, integrating managerial expertise with digital competence, and are well prepared to lead digital initiatives across sectors.

4. Laboratory Experience and Research Integration

Although the MSc in Management and Digital Transformation is academically grounded, it integrates applied learning experiences, analytical practice, and research engagement in alignment with international postgraduate expectations. Students engage in case studies, consulting-style projects, simulations, and analytical assignments that mirror real-world business challenges in digital contexts. These activities support the development of problem-solving skills and the practical application of management theory with digital tools.

The Master’s Dissertation serves as an essential component of research integration, enabling students to conduct original research or professional inquiries that contribute to the understanding of management and digital transformation. Under faculty supervision, students design research proposals, conduct empirical analysis, interpret data, and present evidence-based recommendations. This process develops advanced research competencies and professional judgement necessary for strategic roles.

The programme employs a structured quality assurance and continuous improvement process, gathering systematic feedback from students, alumni, employers, and academic partners. This feedback informs curriculum updates and ensures alignment with emerging technological trends, labour market needs, and international educational standards.

5. Professional Preparation and Graduate Outcomes

Graduates of the MSc in Management and Digital Transformation demonstrate attainment of advanced learning outcomes which  adhere to the HAHE guidelines. They are able to:

• Integrate principles of management and digital transformation to analyze complex organizational challenges.

• Apply data analytics and information systems to support evidence-based decision making.

• Design strategic interventions and digital business solutions that improve organizational performance.

• Communicate complex information effectively to professional, technical, and managerial audiences.

• Function collaboratively in multidisciplinary teams and assume leadership roles in digital transformation initiatives.

• Recognize ethical, legal, and social responsibilities inherent in digital management and organizational change.

• Engage in lifelong learning to adapt to continuously evolving digital landscapes.

The program prepares students to lead and be specialists in many different organizational types (for example, consulting for digital strategies, business analysis, innovation management, digital marketing and communications, project management and service design and technology-based entrepreneurial ventures). Additionally, it positions students for roles that have a strategic overview of digital ecosystems, and the development of digital business models, across multiple sectors of the economy.

This will allow the MSc to graduate students who can provide strategic oversight and direction of an organization as they undergo digital transformation to improve value creation, to increase resiliency and to gain competitive advantages in a world-wide economy.