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The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.
Admission Requirements
2+
5+
You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level; OR
Jayyid in STAM; OR
Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent.
International students must score at least 5.5 in IELTS or equivalent.
Sep
Domestic
9,564 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor in Marketing with Psychology (Hons)
Shah Alam Campus, Shah Alam, Malaysia
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
International students must score at least 5.5 in IELTS or equivalent.
Domestic
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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