Polls, Marketing and Advertising
24 monthsProgramme duration
1,800 EURTuition Fee/year
31 Jul, 2024Application Deadline
Sep-2024Starting Month
Programme overview
Main Subject
Sociology
Degree
Other
Study Level
Masters
Study Mode
On Campus
The mission of the study program Opinion surveys, marketing and advertising is to train highly qualified specialists in the study of public opinion, in the research and analysis of advertising, as an element of marketing, offering the possibility of continuing studies for graduates of the higher education system in the fields of sociology, journalism, the sciences of communication, social assistance, political science, law and other categories of specialists. The master's program responds to contemporary demands in the field of education and research, with particular emphasis on the integration of the field of sociological research in other social fields. The demands of the national and European social and political space postulate the acute need for quality theoretical-empirical information, information that can only be obtained through sociological research. The novelty of the master's program resides in the need for sociological knowledge of public communication and consumption behaviors, through an interdisciplinary approach to the mechanisms of emergence, development, organization and functioning of these social phenomena.
Programme overview
Main Subject
Sociology
Degree
Other
Study Level
Masters
Study Mode
On Campus
The mission of the study program Opinion surveys, marketing and advertising is to train highly qualified specialists in the study of public opinion, in the research and analysis of advertising, as an element of marketing, offering the possibility of continuing studies for graduates of the higher education system in the fields of sociology, journalism, the sciences of communication, social assistance, political science, law and other categories of specialists. The master's program responds to contemporary demands in the field of education and research, with particular emphasis on the integration of the field of sociological research in other social fields. The demands of the national and European social and political space postulate the acute need for quality theoretical-empirical information, information that can only be obtained through sociological research. The novelty of the master's program resides in the need for sociological knowledge of public communication and consumption behaviors, through an interdisciplinary approach to the mechanisms of emergence, development, organization and functioning of these social phenomena.
Admission Requirements
Tuition fees
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