Public Relations and Media with a Foundation Year, BA (Hons) 48 months Undergraduate Programme By Swansea University |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The public relations and media landscape is evolving rapidly, shaped by digital technologies, social media, and the demand for authentic communication. Our BA Public Relations and Media degree combines critical theory with practical experience, equipping you with the skills to analyse, create, and innovate across PR, journalism, digital media, and film.

PR today is far more than press releases. This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications. You will gain hands-on experience with industry-standard tools and platforms, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment.

In an era of instant communication and heightened scrutiny, crisis management is essential. Through real-world case studies, simulations, and strategic exercises, you’ll learn how to respond swiftly and effectively to emerging issues.

PR is a collaborative discipline that intersects with journalism, marketing, and media production, you will also study these disciplines to understand integrated communications and work confidently in cross-functional teams. Ethical practice and social responsibility are central to the programme, with a focus on transparency, corporate social responsibility, and tackling challenges such as misinformation and brand authenticity.

With bilingual study options in English and Welsh, you can enhance your career prospects and open doors to opportunities across Wales and beyond, making you even more adaptable in a global media landscape.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The public relations and media landscape is evolving rapidly, shaped by digital technologies, social media, and the demand for authentic communication. Our BA Public Relations and Media degree combines critical theory with practical experience, equipping you with the skills to analyse, create, and innovate across PR, journalism, digital media, and film.

PR today is far more than press releases. This programme focuses on digital PR, social media strategy, and PR as a key management function within corporate communications. You will gain hands-on experience with industry-standard tools and platforms, from content creation and influencer marketing to social media analytics. Practical projects and authentic assessments prepare you to manage campaigns, online reputation, and digital communications in a fast-changing environment.

In an era of instant communication and heightened scrutiny, crisis management is essential. Through real-world case studies, simulations, and strategic exercises, you’ll learn how to respond swiftly and effectively to emerging issues.

PR is a collaborative discipline that intersects with journalism, marketing, and media production, you will also study these disciplines to understand integrated communications and work confidently in cross-functional teams. Ethical practice and social responsibility are central to the programme, with a focus on transparency, corporate social responsibility, and tackling challenges such as misinformation and brand authenticity.

With bilingual study options in English and Welsh, you can enhance your career prospects and open doors to opportunities across Wales and beyond, making you even more adaptable in a global media landscape.

Admission Requirements

79+
32+
6+
Our standard entry requirement is CDD-DDD at A-level or equivalent. We require a minimum of 5 passes at Grade A*-C, including Welsh/English Language. Entry requirements are flexible and all offers are made following a review of the application form, predicted/achieved grades and subjects, the reference and personal statement. The course is also a widening access programme and developed to support those who may not have been able to otherwise gain access to HE.

4 Years
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance

Tuition fees

Domestic
9,790 GBP
International
19,300 GBP

Scholarships

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