Bachelor of Arts (Major: Marketing)

A driving force in any organisation, marketing is also a constantly evolving industry that is currently responding to changing consumer demands, new delivery systems and new information platforms. Here at The University of Notre Dame Australia, our Marketing major program will teach you about proactive communication and how to analyse information as well as key skills such as writing, promotion, branding and e-marketing. In addition to learning about advertising, consumer behaviour, strategic marketing and business research methods, you will also delve into the ethical and social responsibilities that underpin the role of marketers in today’s highly competitive business environment.