Bachelor of Commerce (Major: Public Relations) (Sydney Campus)

Public relations is a mechanism through which organisations manage internal and external relations and communication with potential consumers and various stakeholders. Good communication practices improve the external reputation and productivity of organisations whether they are in the public, private or not-for- profit sectors. Our three-year program therefore covers every aspect of current public relations practice – from professional writing to events management. Along the way you will also learn some essential business skills, such as accounting and business law. This program will therefore appeal to students who have good organisational abilities and a strong creative flair.