24 monthsProgramme duration
602,000 INRTuition Fee/year
21 Jan, 2025Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Programme overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Admission Requirements
3+
- Minimum 50% marks in Classes X, XII and Graduation.
- Graduation From a recognized University in any stream
21 Jan 2025
2 Years
Sep
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
602,000 INR
International
602,000 INR
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