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The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion. By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations. Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Program overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion. By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations. Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Admission Requirements
3+
Minimum 50% marks in Classes X, XII and Graduation.
Graduation From a recognized University in any stream
21 Jan 2025
2 Years
Sep
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
602,000 INR
International
602,000 INR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MBA - Marketing Management
UPES Energy Acres, Dehradun, India
24 monthsProgram duration
602,000 INRTuition Fee/year
21 Jan, 2025Application Deadline
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Program overview
Main Subject
Marketing
Degree
MBA
Study Level
MBA
Study Mode
On Campus
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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