BA Digital and Mass Media (Broadcasting) - Digital Studio Management: Live Broadcasting and Floor Production 36 months Undergraduate Programme By UPES |TopUniversities

BA Digital and Mass Media (Broadcasting) - Digital Studio Management: Live Broadcasting and Floor Production

Programme Duration

36 monthsProgramme duration

Tuitionfee

164,000 INRTuition Fee/year

Application Deadline

21 Jan, 2025Application Deadline

Main Subject Area

Communication and Media StudiesMain Subject Area

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Liberal Studies is designed to meet the increasing demand for specialized skills in the modern media industry. With a focus on practical training and hands-on experience, the program aims to equip students with the technical foundations and tools required to excel in the rapidly evolving broadcasting landscape. Over six semesters, students will be immersed in various aspects of live broadcasting and floor production. They will learn to create and manage live broadcasting tools and gain expertise in digital studio management. The curriculum emphasizes training in cutting-edge technology and the latest industry tools, enabling students to produce, distribute, and monetize media properties across digital multimedia platforms.
The program takes a comprehensive approach to digital broadcasting by nurturing students as storytellers and producers. Through hands-on experience, they will delve into mobile journalism, audio/video production, content creation, podcasting, and live broadcasting. The school boasts state-of-the-art studios, providing students with a conducive learning environment where they will be mentored by industry professionals to develop the necessary skills for a successful career in digital and mass media broadcasting.
Additionally, the specialization in Digital Video Production and Monetization focuses on equipping students with essential skills in Mobile Journalism (MoJo). This segment of the program teaches students how to create impactful video content for media houses, marketing campaigns, and social media channels using mobile phones. Through practical workshops and live projects, students will learn the art of shooting, editing, and producing video content, gaining a solid foundation in narrative structure and visual language. Moreover, they will be introduced to distribution and monetization strategies across popular digital platforms like YouTube, Facebook, and Instagram, ensuring they are well-versed in the business aspect of the media industry.

Programme overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Liberal Studies is designed to meet the increasing demand for specialized skills in the modern media industry. With a focus on practical training and hands-on experience, the program aims to equip students with the technical foundations and tools required to excel in the rapidly evolving broadcasting landscape. Over six semesters, students will be immersed in various aspects of live broadcasting and floor production. They will learn to create and manage live broadcasting tools and gain expertise in digital studio management. The curriculum emphasizes training in cutting-edge technology and the latest industry tools, enabling students to produce, distribute, and monetize media properties across digital multimedia platforms.
The program takes a comprehensive approach to digital broadcasting by nurturing students as storytellers and producers. Through hands-on experience, they will delve into mobile journalism, audio/video production, content creation, podcasting, and live broadcasting. The school boasts state-of-the-art studios, providing students with a conducive learning environment where they will be mentored by industry professionals to develop the necessary skills for a successful career in digital and mass media broadcasting.
Additionally, the specialization in Digital Video Production and Monetization focuses on equipping students with essential skills in Mobile Journalism (MoJo). This segment of the program teaches students how to create impactful video content for media houses, marketing campaigns, and social media channels using mobile phones. Through practical workshops and live projects, students will learn the art of shooting, editing, and producing video content, gaining a solid foundation in narrative structure and visual language. Moreover, they will be introduced to distribution and monetization strategies across popular digital platforms like YouTube, Facebook, and Instagram, ensuring they are well-versed in the business aspect of the media industry.

Admission Requirements

1080+
Minimum 50% marks in class X and XII any Stream.

21 Jan 2025
3 Years
Sep

  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fees

Domestic
164,000 INR
International
164,000 INR

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Undergrad Programmes 24614