BA Digital and Mass Media (Broadcasting) - Digital Studio Management: Live Broadcasting and Floor Production 36 months Undergraduate Program By UPES |Top Universities

Program overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Liberal Studies is designed to meet the increasing demand for specialized skills in the modern media industry. With a focus on practical training and hands-on experience, the program aims to equip students with the technical foundations and tools required to excel in the rapidly evolving broadcasting landscape. Over six semesters, students will be immersed in various aspects of live broadcasting and floor production. They will learn to create and manage live broadcasting tools and gain expertise in digital studio management. The curriculum emphasizes training in cutting-edge technology and the latest industry tools, enabling students to produce, distribute, and monetize media properties across digital multimedia platforms.
The program takes a comprehensive approach to digital broadcasting by nurturing students as storytellers and producers. Through hands-on experience, they will delve into mobile journalism, audio/video production, content creation, podcasting, and live broadcasting. The school boasts state-of-the-art studios, providing students with a conducive learning environment where they will be mentored by industry professionals to develop the necessary skills for a successful career in digital and mass media broadcasting.
Additionally, the specialization in Digital Video Production and Monetization focuses on equipping students with essential skills in Mobile Journalism (MoJo). This segment of the program teaches students how to create impactful video content for media houses, marketing campaigns, and social media channels using mobile phones. Through practical workshops and live projects, students will learn the art of shooting, editing, and producing video content, gaining a solid foundation in narrative structure and visual language. Moreover, they will be introduced to distribution and monetization strategies across popular digital platforms like YouTube, Facebook, and Instagram, ensuring they are well-versed in the business aspect of the media industry.

Program overview

Main Subject

Communication and Media Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

The BA Digital and Mass Media (Broadcasting) in Digital Studio Management: Live Broadcasting and Floor Production program offered by UPES School of Liberal Studies is designed to meet the increasing demand for specialized skills in the modern media industry. With a focus on practical training and hands-on experience, the program aims to equip students with the technical foundations and tools required to excel in the rapidly evolving broadcasting landscape. Over six semesters, students will be immersed in various aspects of live broadcasting and floor production. They will learn to create and manage live broadcasting tools and gain expertise in digital studio management. The curriculum emphasizes training in cutting-edge technology and the latest industry tools, enabling students to produce, distribute, and monetize media properties across digital multimedia platforms.
The program takes a comprehensive approach to digital broadcasting by nurturing students as storytellers and producers. Through hands-on experience, they will delve into mobile journalism, audio/video production, content creation, podcasting, and live broadcasting. The school boasts state-of-the-art studios, providing students with a conducive learning environment where they will be mentored by industry professionals to develop the necessary skills for a successful career in digital and mass media broadcasting.
Additionally, the specialization in Digital Video Production and Monetization focuses on equipping students with essential skills in Mobile Journalism (MoJo). This segment of the program teaches students how to create impactful video content for media houses, marketing campaigns, and social media channels using mobile phones. Through practical workshops and live projects, students will learn the art of shooting, editing, and producing video content, gaining a solid foundation in narrative structure and visual language. Moreover, they will be introduced to distribution and monetization strategies across popular digital platforms like YouTube, Facebook, and Instagram, ensuring they are well-versed in the business aspect of the media industry.

Admission requirements

1080+
Minimum 50% marks in class X and XII any Stream.
21 Jan 2025
3 Years
Sep
  • Candidates are required to submit references or letter(s) of recommendation for acceptance
  • Candidates are required to submit an essay(s) for acceptance

Tuition fee and scholarships

Domestic Students

164,000 INR
-

International Students

164,000 INR
-

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More programs from the university

UPES provides undergraduate programmes covering a broad range of disciplines, sectors and industries, including:  


Undergraduate admission varies by course but generally requires 12th standard/senior secondary marks, meeting eligibility criteria and qualifying exam scores like JEE or UPES-DAT. 

UPES offers master’s and PhD programmes covering a wide range of sectors, industries and disciplines. A selection of their courses include:  


UPES also offers several online MBA courses – ideal for students who aren’t able to study at the campus or want the flexibility of balancing their studies with personal and professional commitments.  

These include: 

  • MBA in Logistics and Supply Chain Management
  • MBA in Oil and Gas Management 
  • MBA (General) with a specialisation in Business Analytics
  • MBA (General) with a specialisation in Marketing Management
  • MBA (General) with a specialisation in Finance Management
  • MBA (General) with a specialisation in Human Resource Management 

UPES offers and manages a range of funding opportunities for postgraduate students, including MBA scholarships, alumni scholarships, and Fellowships for MTech and MDes programmes. 

If you’d like to apply to study a postgraduate programme at UPES, visit their website for further details. International students can also find tailored information about the international application process and student experience at UPES.  

Postgraduate admissions vary by course but generally require a relevant bachelor's degree, qualifying exam scores if applicable, academic transcripts, CV, letters of recommendation, and essay/interview. 

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