36 monthsProgramme duration
250,000 INRTuition Fee/year
25 Jan, 2025Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The BBA in Marketing Management program offered by UPES is a comprehensive undergraduate degree that focuses on the core principles and practices of marketing. Spanning over a period of three years, the program covers a wide array of topics to equip students with a solid foundation in marketing. Through courses such as market research, consumer behavior, product development, pricing, promotion, and distribution, students gain a holistic understanding of the field.
One of the highlights of the program is the capstone course, where students have the opportunity to apply their acquired knowledge and skills to solve real-world marketing challenges. This hands-on experience helps students develop critical thinking and analytical abilities, preparing them for the complexities of the marketing industry. Additionally, the program incorporates various pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts to enhance the learning experience.
The specialization in Marketing Management within the BBA program focuses on providing students with in-depth knowledge and practical skills specific to the marketing field. Students delve into areas like market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips graduates with the expertise needed to develop effective marketing strategies and make informed decisions to drive business growth. The versatility of marketing skills opens up a wide range of career opportunities for BBA in Marketing Management graduates. They can explore various industries such as consumer goods, retail, technology, healthcare, hospitality, and advertising. Graduates can pursue roles in marketing agencies, consulting firms, or even venture into entrepreneurship by starting their own businesses. The program aims to nurture future marketing leaders by providing them with the knowledge, skills, and practical experience necessary to excel in the dynamic and ever-evolving field of marketing.
One of the highlights of the program is the capstone course, where students have the opportunity to apply their acquired knowledge and skills to solve real-world marketing challenges. This hands-on experience helps students develop critical thinking and analytical abilities, preparing them for the complexities of the marketing industry. Additionally, the program incorporates various pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts to enhance the learning experience.
The specialization in Marketing Management within the BBA program focuses on providing students with in-depth knowledge and practical skills specific to the marketing field. Students delve into areas like market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips graduates with the expertise needed to develop effective marketing strategies and make informed decisions to drive business growth. The versatility of marketing skills opens up a wide range of career opportunities for BBA in Marketing Management graduates. They can explore various industries such as consumer goods, retail, technology, healthcare, hospitality, and advertising. Graduates can pursue roles in marketing agencies, consulting firms, or even venture into entrepreneurship by starting their own businesses. The program aims to nurture future marketing leaders by providing them with the knowledge, skills, and practical experience necessary to excel in the dynamic and ever-evolving field of marketing.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The BBA in Marketing Management program offered by UPES is a comprehensive undergraduate degree that focuses on the core principles and practices of marketing. Spanning over a period of three years, the program covers a wide array of topics to equip students with a solid foundation in marketing. Through courses such as market research, consumer behavior, product development, pricing, promotion, and distribution, students gain a holistic understanding of the field.
One of the highlights of the program is the capstone course, where students have the opportunity to apply their acquired knowledge and skills to solve real-world marketing challenges. This hands-on experience helps students develop critical thinking and analytical abilities, preparing them for the complexities of the marketing industry. Additionally, the program incorporates various pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts to enhance the learning experience.
The specialization in Marketing Management within the BBA program focuses on providing students with in-depth knowledge and practical skills specific to the marketing field. Students delve into areas like market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips graduates with the expertise needed to develop effective marketing strategies and make informed decisions to drive business growth. The versatility of marketing skills opens up a wide range of career opportunities for BBA in Marketing Management graduates. They can explore various industries such as consumer goods, retail, technology, healthcare, hospitality, and advertising. Graduates can pursue roles in marketing agencies, consulting firms, or even venture into entrepreneurship by starting their own businesses. The program aims to nurture future marketing leaders by providing them with the knowledge, skills, and practical experience necessary to excel in the dynamic and ever-evolving field of marketing.
One of the highlights of the program is the capstone course, where students have the opportunity to apply their acquired knowledge and skills to solve real-world marketing challenges. This hands-on experience helps students develop critical thinking and analytical abilities, preparing them for the complexities of the marketing industry. Additionally, the program incorporates various pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts to enhance the learning experience.
The specialization in Marketing Management within the BBA program focuses on providing students with in-depth knowledge and practical skills specific to the marketing field. Students delve into areas like market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips graduates with the expertise needed to develop effective marketing strategies and make informed decisions to drive business growth. The versatility of marketing skills opens up a wide range of career opportunities for BBA in Marketing Management graduates. They can explore various industries such as consumer goods, retail, technology, healthcare, hospitality, and advertising. Graduates can pursue roles in marketing agencies, consulting firms, or even venture into entrepreneurship by starting their own businesses. The program aims to nurture future marketing leaders by providing them with the knowledge, skills, and practical experience necessary to excel in the dynamic and ever-evolving field of marketing.
Admission Requirements
1080+
400+
Interested students must meet the following minimum eligibility criteria for BBA in Marketing Management: Minimum 50% marks in Classes X and XII.
Non-Examination Pathway: BBA Admissions through National Level Tests** Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through BBA (UPESMET)
Non-Examination Pathway: BBA Admissions through National Level Tests** Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through BBA (UPESMET)
25 Jan 2025
3 Years
Sep
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
250,000 INR
International
250,000 INR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
By Sabrina Collier
Updated Aug 29, 2024
978.4K
2235
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
By Staff Writer
Updated Aug 21, 2024
496.9K
788
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
By Laura Tucker
Updated Aug 14, 2021
225.5K
334
More programmes from the university
Undergrad Programmes
24614
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme