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Doctor of Philosophy (Ph.D.) in Marketing
# 16QS Subject Rankings
24 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Study Level
PHD
Read more approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. The goal of the doctoral program in marketing at Yale is to prepare students to do creative and original research that expands the frontiers of knowledge in marketing. To do cutting edge research, students need to be trained in basic disciplines such as economics, statistics, computer science and psychology. They also need to gain knowledge of substantive areas of research in marketing. The program recognizes that students will specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. Notwithstanding this specialization, the program sees value in developing some "breadth." Accordingly, it requires that every student take a core set of courses that cut across the behavioral and quantitative approaches. Read less
Program overview
Main Subject
Marketing
Study Level
PHD
Read more approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. The goal of the doctoral program in marketing at Yale is to prepare students to do creative and original research that expands the frontiers of knowledge in marketing. To do cutting edge research, students need to be trained in basic disciplines such as economics, statistics, computer science and psychology. They also need to gain knowledge of substantive areas of research in marketing. The program recognizes that students will specialize in either the behavioral (psychology-based) or quantitative (economics, statistics and machine learning-based) approaches to marketing. Students interested in the psychological aspects of consumer behavior--how consumers make decisions, how they react to marketing stimuli--choose the consumer behavior track. Students with a quantitative background, who are interested in theoretical or empirical analysis of applied marketing problems, choose the quantitative marketing track. Notwithstanding this specialization, the program sees value in developing some "breadth." Accordingly, it requires that every student take a core set of courses that cut across the behavioral and quantitative approaches. Read less
Admission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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