BA (Hons) Marketing (Advertising and Public Relations) 36 months Undergraduate Programme By Birmingham City University |TopUniversities

BA (Hons) Marketing (Advertising and Public Relations)

Programme Duration

36 monthsProgramme duration

Tuitionfee

18,570 GBPTuition Fee/year

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

A brand’s external image and reputation are just as important as the product or service they provide.

Our BA (Hons) Marketing with Advertising and Public Relations course gives you the practice-based skills needed to succeed as an advertising and PR specialist. You will gain not only the knowledge needed to become a capable marketer but also the personal skills and real-world experience employers desire, enabling you to make an immediate impact upon graduation.

Employability, sustainability and the optimisation of emerging technologies such as artificial intelligence, simulation and data analytics are key fundamentals of this course as you prepare for a career in advertising and/or PR in any modern business. These skills, alongside the opportunity to obtain real-world experience with live clients will allow you to be an innovative, agile and flexible advertising or PR professional able to be reactive to brewing situations and opportunities to be immediately impactful a competitive and ever changing working environment.

A key benefit of the course is the opportunity to join The Link Agency - our student-led, in-house marketing agency. The Link Agency gives you the opportunity to work on live projects with real-world clients. Past clients of The Link Agency include the BullRing Shopping Centre, Acorns Children’s Hospice and Solihull Moors FC. 

Programme overview

Main Subject

Marketing

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

A brand’s external image and reputation are just as important as the product or service they provide.

Our BA (Hons) Marketing with Advertising and Public Relations course gives you the practice-based skills needed to succeed as an advertising and PR specialist. You will gain not only the knowledge needed to become a capable marketer but also the personal skills and real-world experience employers desire, enabling you to make an immediate impact upon graduation.

Employability, sustainability and the optimisation of emerging technologies such as artificial intelligence, simulation and data analytics are key fundamentals of this course as you prepare for a career in advertising and/or PR in any modern business. These skills, alongside the opportunity to obtain real-world experience with live clients will allow you to be an innovative, agile and flexible advertising or PR professional able to be reactive to brewing situations and opportunities to be immediately impactful a competitive and ever changing working environment.

A key benefit of the course is the opportunity to join The Link Agency - our student-led, in-house marketing agency. The Link Agency gives you the opportunity to work on live projects with real-world clients. Past clients of The Link Agency include the BullRing Shopping Centre, Acorns Children’s Hospice and Solihull Moors FC. 

Admission Requirements

64+
80+
6+
112+
28+

3 Years
Sep

Tuition fees

Domestic
9,535 GBP
International
18,570 GBP

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Undergrad Programmes 111