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This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Admission Requirements
To apply for admission, you must complete a simple online form indicating the degree you are interested in studying.
Remember that the process described here applies only to national students, that is, those who have followed pre-university studies in Spanish territory or outside this territory, but in the Spanish educational system (regardless of their nationality). International students must follow the international admission process.
In the form, you will be asked to specify some personal data and which degrees you are interested in studying. You can choose up to 2 preferred degrees in the same application, but the interview will only be for the first option.
If you have a degree or are pursuing university studies at another University, in addition to filling out the admission application form, you must attach an informative copy of your academic record in order to be able to study your case and be informed on the day of the interview of the subjects that could be validated.
2 Years
Sep
Tuition fees
Domestic
4,000 EUR
International
4,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MERCURI European Master in Customer Relationship Marketing (ENG)
Valencia - Alfara Campus, Valencia, Spain
24 monthsProgramme duration
4,000 EURTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
This master is aimed at students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Admission Requirements
To apply for admission, you must complete a simple online form indicating the degree you are interested in studying.
Remember that the process described here applies only to national students, that is, those who have followed pre-university studies in Spanish territory or outside this territory, but in the Spanish educational system (regardless of their nationality). International students must follow the international admission process.
In the form, you will be asked to specify some personal data and which degrees you are interested in studying. You can choose up to 2 preferred degrees in the same application, but the interview will only be for the first option.
If you have a degree or are pursuing university studies at another University, in addition to filling out the admission application form, you must attach an informative copy of your academic record in order to be able to study your case and be informed on the day of the interview of the subjects that could be validated.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Master of Permanent Training in Corporate Compliance 3.0 (ESP)
Master of Permanent Training in International Law (ESP)
Master of Permanent Training in International Law (ESP)
Master of Permanent Training in Taxation and Tax Consulting (ESP)
Master of Permanent Training in Taxation and Tax Consulting (ESP)
Master's Degree in Audiovisual Postproduction (ESP)
Master's Degree in Audiovisual Postproduction (ESP)
Master's Degree in Digital Communication and New Technologies (ESP)
Master's Degree in Digital Communication and New Technologies (ESP)
Master's Degree in Digital Law (ESP)
Master's Degree in Digital Law (ESP)
Master's Degree in International Relations + Diplomacy (ESP)
Master's Degree in International Relations + Diplomacy (ESP)
Master's Degree in Sports Journalism (ESP)
Master's Degree in Sports Journalism (ESP)
Full-Time MBA (1)
Business Administration and Management (MBA)
Business Administration and Management (MBA)