12 monthsProgramme duration
31,225 USDTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
Blended
Programme Aims
MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.
These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.
Characteristics
Graduates of this programme are expected to have:
Professional Competence
- a good understanding of the internal workings of LMC and SMC;
- a good sense of the within-culture and between-culture communicative norms and practices of the region; and
- a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.
Strategic Thinking
- a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.
Lifelong Learning Capability
- the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
- the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
Blended
Programme Aims
MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.
These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.
Characteristics
Graduates of this programme are expected to have:
Professional Competence
- a good understanding of the internal workings of LMC and SMC;
- a good sense of the within-culture and between-culture communicative norms and practices of the region; and
- a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.
Strategic Thinking
- a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.
Lifelong Learning Capability
- the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
- the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.
Admission Requirements
- A Bachelor’s degree from a recognised institution.
- If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.
- Applicants may be required to attend interviews to further demonstrate their language proficiency.
If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.
Applicants may be required to attend interviews to further demonstrate their language proficiency.Tuition fees
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