12 monthsProgramme duration
35,178 Tuition Fee/year
SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
Blended
- Develop Advanced Bilingual and Multicultural Communication Skills: Equip students with the ability to communicate effectively in English, Cantonese and/or Putonghua across diverse cultures, platforms, and professional contexts, with a focus on empathy, leadership, and stakeholder engagement.
- Cultivate Expertise in Bilingual Event Hosting and Digital Innovation: Provide comprehensive training in the strategic positioning, planning and hosting of international events—including conferences, exhibitions, and mega-events—with an emphasis on bilingual delivery, digital and hybrid formats, and the integration of AI-driven tools and technologies.
- Foster Strategic, Critical, and Innovative Thinking: Enable students to analyse industry trends, anticipate challenges, and develop creative solutions for event hosting and global communication in a rapidly evolving, technology-driven environment.
- Promote Professionalism and Industry Engagement: Connect students with industry leaders, professional bodies, and real-world projects to facilitate networking, internships, and career advancement, ensuring strong alignment with employer expectations and industry standards.
- Support Hong Kong’s Role as a Global and Regional Hub for International Events: Contribute to the development of a future-ready workforce that will sustain and enhance Hong Kong’s reputation as a leading centre for international events, communication, and cultural exchange, and as a gateway for talent and innovation in the Greater Bay Area.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
Blended
- Develop Advanced Bilingual and Multicultural Communication Skills: Equip students with the ability to communicate effectively in English, Cantonese and/or Putonghua across diverse cultures, platforms, and professional contexts, with a focus on empathy, leadership, and stakeholder engagement.
- Cultivate Expertise in Bilingual Event Hosting and Digital Innovation: Provide comprehensive training in the strategic positioning, planning and hosting of international events—including conferences, exhibitions, and mega-events—with an emphasis on bilingual delivery, digital and hybrid formats, and the integration of AI-driven tools and technologies.
- Foster Strategic, Critical, and Innovative Thinking: Enable students to analyse industry trends, anticipate challenges, and develop creative solutions for event hosting and global communication in a rapidly evolving, technology-driven environment.
- Promote Professionalism and Industry Engagement: Connect students with industry leaders, professional bodies, and real-world projects to facilitate networking, internships, and career advancement, ensuring strong alignment with employer expectations and industry standards.
- Support Hong Kong’s Role as a Global and Regional Hub for International Events: Contribute to the development of a future-ready workforce that will sustain and enhance Hong Kong’s reputation as a leading centre for international events, communication, and cultural exchange, and as a gateway for talent and innovation in the Greater Bay Area.
Admission Requirements
Tuition fees
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