B.S. in Marketing Program By Iowa State University |Top Universities

B.S. in Marketing

B.S. in Marketing

  • QS World University Rankings
    =494
  • Degree Other
  • Study Level Bachelors
  • Duration 48 months
The Department of Marketing offers a major in marketing. Students will complete the general education requirements (including business foundation courses), and business core requirements for the Bachelor of Science (B.S.) degree and 18 credits in the major. A major in marketing acquaints students with the management decisions that surround the satisfaction of customer needs in the purchase and use of goods and services. Examples of marketing decisions areas are product development, pricing, marketing communication, marketing analytics, and personal selling. Completion of the major prepares students for careers such as product manager, marketing analyst, digital marketing specialist, marketing consultant, advertising or promotions manager, marketing researcher, sales representative or manager, and special event manager; in the public and private sectors. The instructional objective of the Marketing department is to provide knowledge of the marketing process and an understanding of its functions. The students are expected to develop decision-making skills, computational skills, and communication skills with appreciation for global marketplace and ethical concerns. In addition to the basic business foundation and core courses, marketing majors are required to complete 18 credits of marketing or department approved courses.