Digital Marketing with Data Analytics BSc (Hons) Undergraduate Program By Kingston University, London |Top Universities
Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.

This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.

You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.

Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.

Program overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.

This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.

You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.

Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

While studying is a key part of university life, we encourage our students to enjoy the fantastic activities available and to take part in the many social events. These include student clubs, societies, sports and leisure activities and students' union events. You can also take part in volunteering opportunities available at Kingston University. 

Along with the University's four modern campuses, Kingston has endless green spaces and beautiful riverside, with amazing entertainment, shopping, food and more in the centre. And you're only 25 minutes away from London – for more fun, study and career opportunities.

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A vibrant, modern and supportive University based across four campuses, Kingston offers a wide range of postgraduate taught and research degrees. We offer people from all backgrounds and countries (140 at the last count) the opportunity to make a difference – not only to their own lives, but also to the world around them.

You’ll earn a postgraduate degree with a difference via five specialist faculties and 118 years of teaching excellence.  Our courses are relevant to today’s business environment and are developed through close links to professional organisations and practitioners, with a real emphasis on work-based skills.
We offer a wide range of postgraduate taught and research degrees in areas such as art and design, business, social sciences, healthcare, engineering and computing.


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Undergrad programs 319