Digital Marketing with Data Analytics BSc (Hons)
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Scholarships
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