Digital Marketing with Design BSc (Hons) including foundation year Undergraduate Programme By Kingston University, London |TopUniversities

Digital Marketing with Design BSc (Hons) including foundation year

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.

This new course provides a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.

You will develop an understanding of design principles and design thinking, and learn how to produce design briefs for marketing and business projects. You will work with industry experts to produce and implement a creative strategy for business and marketing projects.

Programme overview

Main Subject

Marketing

Degree

BSc

Study Level

Undergraduate

Study Mode

On Campus

Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.

This new course provides a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.

You will develop an understanding of design principles and design thinking, and learn how to produce design briefs for marketing and business projects. You will work with industry experts to produce and implement a creative strategy for business and marketing projects.

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