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Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing with Data Analytics BSc (Hons) including foundation year
Penrhyn Road campus, Kingston upon Thames, United Kingdom
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Most of us spend a lot of time online, using social media, shopping, gathering information and engaging with others. Therefore digital marketing is at the heart of all businesses and digital channels are a great way to raise awareness and build relationships to understand, attract, reach, engage, convert, and retain customers.
This new course will give you a combination of digital marketing and analytics skills that will make you stand out with prospective employers.
You will gain a solid foundation in key marketing theories and principles, brand strategy and development, commercial strategy, and project management.
Data analysis is one of the most sought-after skills by employers, and core to the success of marketeers. You will look at how data is used in planning and monitoring various marketing activities, including the use of Google Analytics and other campaign tracking tools.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Interior Design MA
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Finance MSc including professional placement
Finance MSc including professional placement
Financial Economics MA
Financial Economics MA
Financial Technology MSc
Financial Technology MSc
Financial Technology MSc including professional placement
Financial Technology MSc including professional placement
Financial and Business Management MSc
Financial and Business Management MSc
Financial and Business Management MSc including professional placement
Financial and Business Management MSc including professional placement
Innovation Management & Entrepreneurship (MSc)
Innovation Management & Entrepreneurship (MSc)
Innovation Management & Entrepreneurship (MSc) including professional placement
Innovation Management & Entrepreneurship (MSc) including professional placement
Innovation Management & Entrepreneurship MSc (policy)
Innovation Management & Entrepreneurship MSc (policy)
Innovation Management & Entrepreneurship MSc (policy) including professional placement
Innovation Management & Entrepreneurship MSc (policy) including professional placement
International Business Management MSc
International Business Management MSc
International Business Management MSc (January Start Date)
International Business Management MSc (January Start Date)
International Business Management MSc including professional placement
International Business Management MSc including professional placement
International Business Management with Entrepreneurship MSc
International Business Management with Entrepreneurship MSc
International Business Management with Entrepreneurship MSc (January Start Date)
International Business Management with Entrepreneurship MSc (January Start Date)
International Business Management with Entrepreneurship MSc including professional placement
International Business Management with Entrepreneurship MSc including professional placement
International Business Management with Marketing MSc
International Business Management with Marketing MSc
International Business Management with Marketing MSc (January Start Date)
International Business Management with Marketing MSc (January Start Date)
International Business Management with Marketing MSc including professional placement
International Business Management with Marketing MSc including professional placement
International Business Management with Project Management MSc
International Business Management with Project Management MSc
International Business Management with Project Management MSc (January Start Date)
International Business Management with Project Management MSc (January Start Date)
International Business Management with Project Management MSc including professional placement
International Business Management with Project Management MSc including professional placement
Investment and Financial Risk Management MSc
Investment and Financial Risk Management MSc
Investment and Financial Risk Management MSc including professional placement
Investment and Financial Risk Management MSc including professional placement
Managing in the Creative Economy MA
Managing in the Creative Economy MA
Managing in the Creative Economy MA including professional placement
Managing in the Creative Economy MA including professional placement
Marketing Communications and Advertising MSc
Marketing Communications and Advertising MSc
Marketing Communications and Advertising MSc including professional placement
Marketing Communications and Advertising MSc including professional placement
Marketing and Brand Management MSc
Marketing and Brand Management MSc
Marketing and Brand Management MSc including professional placement
Marketing and Brand Management MSc including professional placement
Project Management for Creative Practitioners MSc
Project Management for Creative Practitioners MSc
Project Management for Creative Practitioners MSc including professional placement
Project Management for Creative Practitioners MSc including professional placement
Real Estate MSc
Real Estate MSc
Real Estate MSc including professional placement
Real Estate MSc including professional placement
Engineering and Technology (6)
Aerospace Engineering Masters (MSc)
Aerospace Engineering Masters (MSc)
Aerospace Engineering Masters (MSc) including professional placement
Aerospace Engineering Masters (MSc) including professional placement
Aerospace Systems MSc
Aerospace Systems MSc
Computer Animation MA
Computer Animation MA
Computer Animation MA including professional placement
Computer Animation MA including professional placement
Engineering Projects & Systems Management MSc
Engineering Projects & Systems Management MSc
Engineering Projects & Systems Management MSc including professional placement
Engineering Projects & Systems Management MSc including professional placement
IT & Strategic Innovation MSc
IT & Strategic Innovation MSc
IT & Strategic Innovation MSc including professional placement
IT & Strategic Innovation MSc including professional placement
Information Systems MSc
Information Systems MSc
Information Systems MSc including professional placement
Information Systems MSc including professional placement
International Enterprise Information Management MSc
International Enterprise Information Management MSc
Management in Construction (Civil Engineering) MSc
Management in Construction (Civil Engineering) MSc
Management in Construction (Civil Engineering) MSc including professional placement
Management in Construction (Civil Engineering) MSc including professional placement
Management in Construction Masters (MSc)
Management in Construction Masters (MSc)
Management in Construction Masters (MSc) including professional placement
Management in Construction Masters (MSc) including professional placement
Mechanical Engineering MSc
Mechanical Engineering MSc
Mechanical Engineering MSc including professional placement
Mechanical Engineering MSc including professional placement
Mechatronic Systems MSc
Mechatronic Systems MSc
Mechatronic Systems MSc including professional placement
Mechatronic Systems MSc including professional placement
Network & Information Security MSc
Network & Information Security MSc
Network & Information Security MSc including professional placement
Network & Information Security MSc including professional placement
Network & Information Security with Management Studies (MSc)
Network & Information Security with Management Studies (MSc)
Network & Information Security with Management Studies (MSc) including professional placement
Network & Information Security with Management Studies (MSc) including professional placement
Networking & Data Communications MSc
Networking & Data Communications MSc
Networking & Data Communications MSc including professional placement
Networking & Data Communications MSc including professional placement
Networking & Data Communications with Management Studies MSc
Networking & Data Communications with Management Studies MSc
Networking & Data Communications with Management Studies MSc including professional placement
Networking & Data Communications with Management Studies MSc including professional placement
Renewable Energy Engineering MSc
Renewable Energy Engineering MSc
Renewable Energy Engineering MSc including professional placement
Renewable Energy Engineering MSc including professional placement
Software Engineering MSc
Software Engineering MSc
Software Engineering MSc including professional placement
Software Engineering MSc including professional placement
Software Engineering with Management Studies MSc
Software Engineering with Management Studies MSc
Software Engineering with Management Studies MSc including professional placement
Software Engineering with Management Studies MSc including professional placement
Structural Design and Construction Management MSc
Structural Design and Construction Management MSc
Structural Design and Construction Management MSc including professional placement
Structural Design and Construction Management MSc including professional placement
Structural Design and Construction Management with Sustainability Masters (MSc)
Structural Design and Construction Management with Sustainability Masters (MSc)
Structural Design and Construction Management with Sustainability Masters (MSc) including professional placement
Structural Design and Construction Management with Sustainability Masters (MSc) including professional placement
Life Sciences and Medicine (6)
Adult Nursing MSc
Adult Nursing MSc
Behavioural Decision Science MSc
Behavioural Decision Science MSc
Biomedical Science (Haematology/Medical Microbiology) MSc
Biomedical Science (Haematology/Medical Microbiology) MSc
Biomedical Science (Haematology/Medical Microbiology) MSc including professional placement
Biomedical Science (Haematology/Medical Microbiology) MSc including professional placement
Biomedical Science with Management Studies Masters (MSc)
Biomedical Science with Management Studies Masters (MSc)
Biomedical Science with Management Studies Masters (MSc) including professional placement
Biomedical Science with Management Studies Masters (MSc) including professional placement
Cancer Biology MSc
Cancer Biology MSc
Cancer Biology MSc including professional placement
Cancer Biology MSc including professional placement
Child Psychology MSc
Child Psychology MSc
Children's Nursing MSc
Children's Nursing MSc
Clinical Applications of Psychology MSc
Clinical Applications of Psychology MSc
Clinical Leadership MSc
Clinical Leadership MSc
Forensic Psychology MSc
Forensic Psychology MSc
Healthcare Practice MSc
Healthcare Practice MSc
Learning Disability Nursing MSc
Learning Disability Nursing MSc
Mental Health Nursing MSc
Mental Health Nursing MSc
Occupational and Business Psychology MSc
Occupational and Business Psychology MSc
Occupational and Business Psychology MSc including professional placement
Occupational and Business Psychology MSc including professional placement
Pharmaceutical Analysis MSc
Pharmaceutical Analysis MSc
Pharmaceutical Analysis MSc including professional placement
Pharmaceutical Analysis MSc including professional placement
Pharmaceutical Analysis with Management Studies MSc
Pharmaceutical Analysis with Management Studies MSc
Pharmaceutical Analysis with Management Studies MSc including professional placement
Pharmaceutical Analysis with Management Studies MSc including professional placement
Pharmaceutical Science MSc
Pharmaceutical Science MSc
Pharmaceutical Science MSc including professional placement
Pharmaceutical Science MSc including professional placement
Pharmaceutical Science with Management Studies MSc
Pharmaceutical Science with Management Studies MSc
Pharmaceutical Science with Management Studies MSc including professional placement
Pharmaceutical Science with Management Studies MSc including professional placement
Pharmacy Practice (Overseas Pharmacists Assessment Programme) MSc top-up
Pharmacy Practice (Overseas Pharmacists Assessment Programme) MSc top-up
Physiotherapy (Pre-Registration) MSc
Physiotherapy (Pre-Registration) MSc
Psychology MSc
Psychology MSc
Natural Sciences (6)
Analytical Chemistry MSc
Analytical Chemistry MSc
Analytical Chemistry MSc including professional placement
Analytical Chemistry MSc including professional placement
Environmental Management MSc
Environmental Management MSc
Environmental Management MSc including professional placement
Environmental Management MSc including professional placement
Sustainable Design MA
Sustainable Design MA
Sustainable Design MA including professional placement
Sustainable Design MA including professional placement
Social Sciences and Management (6)
Criminology MA
Criminology MA
Criminology with Forensic Psychology MA
Criminology with Forensic Psychology MA
Data Science MSc
Data Science MSc
Data Science MSc including professional placement
Data Science MSc including professional placement
Development and International Economics MA
Development and International Economics MA
Film Making MA
Film Making MA
Film Studies MA
Film Studies MA
Forensic Science MSc
Forensic Science MSc
Forensic Science MSc including professional placement
Forensic Science MSc including professional placement
Game Development (Design) MA
Game Development (Design) MA
Game Development (Design) MA including professional placement
Game Development (Design) MA including professional placement
Game Development (Programming) MSc
Game Development (Programming) MSc
Game Development (Programming) MSc including professional placement
Game Development (Programming) MSc including professional placement
Human Resource Management MSc
Human Resource Management MSc
Human Resource Management MSc including professional placement
Human Resource Management MSc including professional placement
Human Rights MA
Human Rights MA
International Human Resource Management MSc
International Human Resource Management MSc
International Human Resource Management MSc including professional placement
International Human Resource Management MSc including professional placement
International Politics and Economics MA
International Politics and Economics MA
International Relations MSc
International Relations MSc
Journalism MA
Journalism MA
Journalism MA including professional placement
Journalism MA including professional placement
Logistics and Supply Chain Management MSc
Logistics and Supply Chain Management MSc
Logistics and Supply Chain Management MSc including professional placement
Logistics and Supply Chain Management MSc including professional placement
Magazine Journalism MA
Magazine Journalism MA
Magazine Journalism MA including professional placement
Magazine Journalism MA including professional placement
Master of Social Work (MSW)
Master of Social Work (MSW)
Media and Communication MA
Media and Communication MA
Media and Communication MA including professional placement
Media and Communication MA including professional placement
Music Education MA
Music Education MA
Music Education MA including professional placement
Music Education MA including professional placement
Public Relations and Corporate Communications MA
Public Relations and Corporate Communications MA
Public Relations and Corporate Communications MA including professional placement
Public Relations and Corporate Communications MA including professional placement
Publishing MA
Publishing MA
Publishing MA including professional placement
Publishing MA including professional placement
Terrorism and Political Violence MSc
Terrorism and Political Violence MSc
Others (1)
Master of Business Administration (MBA)
Master of Business Administration (MBA)
Master of Business Administration (MBA) including professional placement
Master of Business Administration (MBA) including professional placement