12 monthsProgramme duration
18,440 GBPTuition Fee/year
SepStarting Month
Programme overview
Main Subject
Art and Design
Degree
MA
Study Level
Masters
Study Mode
On Campus
What is creative direction?
Creative direction sits at the intersection between creative strategy, communications, and design, encompassing campaigns and editorial work, public engagement, content, and branding. You'll gain the insight and experience to develop your practical and critical skills, while using your creative values to position your distinctive practice in industry.
As part of this course , you'll:
Creative direction sits at the intersection between creative strategy, communications, and design, encompassing campaigns and editorial work, public engagement, content, and branding. You'll gain the insight and experience to develop your practical and critical skills, while using your creative values to position your distinctive practice in industry.
As part of this course , you'll:
- Develop concepts and strategies to instigate partnerships, initiate projects, and bring together creative teams
- Build the skills to anticipate changes within your field and adapt to new contexts and interdisciplinary opportunities
- Expand and connect your research in a critically engaged, supportive, and focused learning environment
- Connect environmental and societal impact with debates and issues in your chosen sector of the creative industries and research field
- Devise creative strategies to communicate your practice to diverse audiences via a range of platforms, formats, and opportunities for professional development
- Become familiar with creative leadership and collaborative working skills to support teams and deliver impactful projects
Programme overview
Main Subject
Art and Design
Degree
MA
Study Level
Masters
Study Mode
On Campus
What is creative direction?
Creative direction sits at the intersection between creative strategy, communications, and design, encompassing campaigns and editorial work, public engagement, content, and branding. You'll gain the insight and experience to develop your practical and critical skills, while using your creative values to position your distinctive practice in industry.
As part of this course , you'll:
Creative direction sits at the intersection between creative strategy, communications, and design, encompassing campaigns and editorial work, public engagement, content, and branding. You'll gain the insight and experience to develop your practical and critical skills, while using your creative values to position your distinctive practice in industry.
As part of this course , you'll:
- Develop concepts and strategies to instigate partnerships, initiate projects, and bring together creative teams
- Build the skills to anticipate changes within your field and adapt to new contexts and interdisciplinary opportunities
- Expand and connect your research in a critically engaged, supportive, and focused learning environment
- Connect environmental and societal impact with debates and issues in your chosen sector of the creative industries and research field
- Devise creative strategies to communicate your practice to diverse audiences via a range of platforms, formats, and opportunities for professional development
- Become familiar with creative leadership and collaborative working skills to support teams and deliver impactful projects
Admission Requirements
6.5+
Applicants should either have at least a second class honours degree in the cognate subjects of Design, Communications or Visual Communications, at least a second class honours degree in a non-cognate subject and have a background in arts, sciences or humanities, or have equivalent experience or training, normally from within the work environment.
In your personal statement please outline your interest and experience in the field of Creative Direction, and your future ambitions within the subject area. You should also include a section titled ‘Statement of Intent'. Under this heading you should cover the following criteria in around 500 words:
- Outline a project proposal, (this may change and develop as you progress through the course)
- Contextual inspiration for your project proposal, including case studies, reference points and process you would like to learn and test
- Conceptual inspiration (the narrative/meaning behind the project)
- Who is your intended audience, user group, customer, viewer, reader?
- Ideas for an outcome, mode of engaging your audience
1 Year
Sep
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
10,400 GBP
International
18,440 GBP
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