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The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person. Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale. The Master’s degree in Commercial Strategies is oriented towards:
Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option.
Graduates of other fields must present a diagnostic exam of knowledge of marketing.
Employees and executives who work in the area of marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).
Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.
Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The aim of the Master’s degree in Commercial Strategies is to develop professionals in the field of Marketing with the knowledge, skills, attitudes, and values they need to carry out successful strategic management of the brands and points of sale in their companies, with a deep respect for the human person. Participants will show a profound knowledge of the concept of Brand, of the strategies behind decisions related to competition analysis, and of points of sale. The Master’s degree in Commercial Strategies is oriented towards:
Undergraduates in the administrative-economic field, administration, communication, marketing, industrial engineering, or related fields who have completed their respective studies, especially students of Universidad Panamericana exercising the study of this specialty as a degree option.
Graduates of other fields must present a diagnostic exam of knowledge of marketing.
Employees and executives who work in the area of marketing and are directly responsible for marketing goods and services (Brand Assistant, Brand Managers, or similar positions).
Employees and executives of companies providing marketing services such as market research agencies, advertising agencies, promotional agencies, etc.
Entrepreneurs or business people who have completed their studies in higher education and wish to acquire the marketing knowledge offered in this specialist course.
Admission Requirements
1 Year
Jan
May
Candidates are required to submit references or letter(s) of recommendation for acceptance
Candidates are required to submit an essay(s) for acceptance
Tuition Fee and Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Master’s degree in Commercial Strategies
Mexico City Campus, Mexico City, Mexico
12 monthsProgram duration
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree in Commercial Strategies is oriented towards:
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
The Master’s degree in Commercial Strategies is oriented towards:
Admission Requirements
Tuition Fee and Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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