72 monthsProgramme duration
JanStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
PhD
Study Level
PHD
Study Mode
Online
It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
- Systematizes, based on quantitative and qualitative research methodologies, optimizing economic, commercial, and marketing processes at a business, industrial, local, regional or global level.
- Develops marketing strategies based on established methods in market management to implement innovations in the investigative process.
- Analyzes markets' growth, development, and consumption in the economic, global, and sustainable context to propose integral solutions to problems related to market processes.
Programme overview
Main Subject
Business and Management Studies
Degree
PhD
Study Level
PHD
Study Mode
Online
It trains Doctors in management and marketing with a clear scientific-applied perspective based on solid methodological, organizational, strategic, ethical and socially responsible bases, through the development of market research, consumer behaviour.
Graduation Profile
- Systematizes, based on quantitative and qualitative research methodologies, optimizing economic, commercial, and marketing processes at a business, industrial, local, regional or global level.
- Develops marketing strategies based on established methods in market management to implement innovations in the investigative process.
- Analyzes markets' growth, development, and consumption in the economic, global, and sustainable context to propose integral solutions to problems related to market processes.
Admission Requirements
Scholarships
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