48 monthsProgramme duration
JanStarting Month
Programme overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor’s degree in graphic and digital design trains graduates competent in the solution of communication problems, with skills linked to the development of visual-persuasive discourses, who value as premises of design to convince and persuade, to prove and agree; through the analysis, management and coordination of design processes and the use of digital technologies both present and future, to organize and direct integral graphic communication projects, emphasizing in the digital and multimedia fields and maintaining the essential fundamentals of the design process for the solution of projects oriented to contemporary traditional graphics, developing professional skills that allow them to be linked to commercial, social, business, government and social assistance environments.
Graduation Profile
- Evaluates communication, interaction, and usability problems, to make decisions and plan design projects.
- Designs creative and innovative strategies to develop visual prototypes, considering their feasibility and usability ethically.
- Manages visual innovation projects to ensure functionality, feasibility, and implementation based on the target market's needs.
- Proposes solutions to communication, interaction, and usability problems between people and visual communication systems, through the design of innovative visual discourses.
- Performs evaluation, research, and validation processes of visual communication systems to generate evidence-based innovation.
Programme overview
Main Subject
Art and Design
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor’s degree in graphic and digital design trains graduates competent in the solution of communication problems, with skills linked to the development of visual-persuasive discourses, who value as premises of design to convince and persuade, to prove and agree; through the analysis, management and coordination of design processes and the use of digital technologies both present and future, to organize and direct integral graphic communication projects, emphasizing in the digital and multimedia fields and maintaining the essential fundamentals of the design process for the solution of projects oriented to contemporary traditional graphics, developing professional skills that allow them to be linked to commercial, social, business, government and social assistance environments.
Graduation Profile
- Evaluates communication, interaction, and usability problems, to make decisions and plan design projects.
- Designs creative and innovative strategies to develop visual prototypes, considering their feasibility and usability ethically.
- Manages visual innovation projects to ensure functionality, feasibility, and implementation based on the target market's needs.
- Proposes solutions to communication, interaction, and usability problems between people and visual communication systems, through the design of innovative visual discourses.
- Performs evaluation, research, and validation processes of visual communication systems to generate evidence-based innovation.
Admission Requirements
Scholarships
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