Strategic Communication and Innovation Management 12 months Postgraduate Programme By Universidad Popular Autónoma del Estado de Puebla (UPAEP) |TopUniversities

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

Blended

It trains Masters in Advertising Management and Production with a comprehensive vision, based on the processes that make up the dynamics and the advertising task, with leadership skills, innovation and competitiveness; through the development of critical thinking and creativity; the use of argumentative techniques and the adoption of new technologies; from a humanistic and ethical approach to contribute to the solution of advertising communication problems in the different sectors that make up contemporary society.



Graduate profile: 

  • Develops strategic, creative and innovative advertising communication messages in different contexts, with the appropriate media, codes and tools, to develop advertising projects that favor decision making.
  • Employs technologies, communication techniques and research methods in the collection and analysis of information, for their contribution, dissemination and divulgation in the discipline.
  • Ethicallly advises clients to solve advertising communication problems in different sectors, contributing to global economic growth and solidarity.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Masters

Study Mode

Blended

It trains Masters in Advertising Management and Production with a comprehensive vision, based on the processes that make up the dynamics and the advertising task, with leadership skills, innovation and competitiveness; through the development of critical thinking and creativity; the use of argumentative techniques and the adoption of new technologies; from a humanistic and ethical approach to contribute to the solution of advertising communication problems in the different sectors that make up contemporary society.



Graduate profile: 

  • Develops strategic, creative and innovative advertising communication messages in different contexts, with the appropriate media, codes and tools, to develop advertising projects that favor decision making.
  • Employs technologies, communication techniques and research methods in the collection and analysis of information, for their contribution, dissemination and divulgation in the discipline.
  • Ethicallly advises clients to solve advertising communication problems in different sectors, contributing to global economic growth and solidarity.

Admission Requirements

1 Year
Jan

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