Public Relations, Advertising and Marketing (BA, 4 years)
48 monthsProgramme duration
10,140 EURTuition Fee/year
Feb, SepStarting Month
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
The Bachelor of Arts in Public Relations, Advertising and Marketing (BBA) is devoted to the orientation of the students to the diverse field of Public Relations, Advertising and Marketing as a Marketing Communications discipline strategy. The Programme is one of the most diverse and veritable programmes of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising and Marketing, and offers very good employment prospects in the private, government and non-profit sectors. The program prepares individuals and working professionals to have rewarding careers in the complex, dynamic and diverse world of business such as public relations, advertising, and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
- A solid foundation comprised of communication, advertising and marketing courses
- In-depth knowledge of theory
- Skills and techniques needed to practice
- Adequate preparation for an entry-level qualification
- Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
- A strong element of general education that makes our graduates well rounded individuals in addition to well trained specialists
Students are further encouraged to develop:
- A sensitivity to the social, economic, political, ethical and technological environments within which organisations operate and compete
- Skills in systematic planning, argumentation, communication of ideas, teamwork and intercultural understanding and the application of creativity
- The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.
The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.
Career Prospects
Career opportunities are available both in the public sectors and the private sectors. For example, some of our graduates work as public relations practitioners at various offices within the government, such as the Public Information Office of the Cypriot government, and others are employed by private companies where they can combine interests in public relations and in other fields such as technology (PrimeTel and Cablenet) or environmental issues (Greedot Cyprus). Further, there are also companies and agencies specialising in the areas of marketing/media research and consultancy and some graduates choose to work in this sector.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Bachelor's
Study Mode
On Campus
The Bachelor of Arts in Public Relations, Advertising and Marketing (BBA) is devoted to the orientation of the students to the diverse field of Public Relations, Advertising and Marketing as a Marketing Communications discipline strategy. The Programme is one of the most diverse and veritable programmes of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising and Marketing, and offers very good employment prospects in the private, government and non-profit sectors. The program prepares individuals and working professionals to have rewarding careers in the complex, dynamic and diverse world of business such as public relations, advertising, and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.
The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:
- A solid foundation comprised of communication, advertising and marketing courses
- In-depth knowledge of theory
- Skills and techniques needed to practice
- Adequate preparation for an entry-level qualification
- Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
- A strong element of general education that makes our graduates well rounded individuals in addition to well trained specialists
Students are further encouraged to develop:
- A sensitivity to the social, economic, political, ethical and technological environments within which organisations operate and compete
- Skills in systematic planning, argumentation, communication of ideas, teamwork and intercultural understanding and the application of creativity
- The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.
The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.
Career Prospects
Career opportunities are available both in the public sectors and the private sectors. For example, some of our graduates work as public relations practitioners at various offices within the government, such as the Public Information Office of the Cypriot government, and others are employed by private companies where they can combine interests in public relations and in other fields such as technology (PrimeTel and Cablenet) or environmental issues (Greedot Cyprus). Further, there are also companies and agencies specialising in the areas of marketing/media research and consultancy and some graduates choose to work in this sector.
Access to Further Studies
Graduates of the programme can be accepted into Second Cycle degrees (Master’s Degree)
Admission Requirements
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes.
- IELTS – 6 and above
- Anglia Examinations – Advanced and above
- Cambridge GCE AS Level English Language – C and above
- Cambridge GCE English A Levels – C and above
- Cambridge IGCSE or GCSE English as a First language – C and above
- Cambridge IGCSE or GCSE English as a Second language – B and above
- IB English A: Literature SL & HL – 4 and above
- IB English Standard Level (SL) – 5 and above
- IB English High Level (HL) – 4 and above
- Michigan Language Assessment (also known as Proficiency of Michigan) – 650 and above
- Password Test – 6 and above
- TOEFL (IBT) – 60 and above
- Cambridge Exams (First Certificate) – 160 and above or Pass
- Cambridge Exams (Proficiency Certificate) – 180 and above or Pass
Tuition fees
Domestic
International
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