Public Relations, Advertising and Marketing (BA, 4 years)

The Bachelor of Arts in Public Relations, Advertising and Marketing (BBA) is devoted to the orientation of the students to the diverse field of Public Relations, Advertising and Marketing as a Marketing Communications discipline strategy. The Programme is one of the most diverse and veritable programmes of the Communication Department focusing on the study of how businesses operate and function in the areas of Public Relations, Advertising and Marketing, and offers very good employment prospects in the private, government and non-profit sectors. The program prepares individuals and working professionals to have rewarding careers in the complex, dynamic and diverse world of business such as public relations, advertising, and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners. International guidelines were followed in the design of the program.

The aims of the programme are as follows: Offering quality university-level education that will allow students to be effective practitioners. Towards this end, students will be provided with:

• A solid foundation comprised of communication, advertising and marketing courses
• In-depth knowledge of theory
• Skills and techniques needed to practice
• Adequate preparation for an entry-level qualification
• Additional business and communication courses, allowing students to function effectively in the broader areas of corporate communication
• A strong element of general education that makes our graduates well rounded individuals in addition to well trained specialists

Students are further encouraged to develop:

• A sensitivity to the social, economic, political, ethical and technological environments within which organisations operate and compete
• Skills in systematic planning, argumentation, communication of ideas, teamwork and intercultural understanding and the application of creativity
• The final aim is to enable graduates to successfully enter the labour market or to continue studies in graduate schools.

The programme has both an academic and a market orientation. It focuses on examining and analysing the latest developments and research in the academic fields of public relations, advertising and marketing, but at the same time it reflects the needs and requirements of the industry for practitioners.