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The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.
More specifically, the general objectives of the program are to:
Present and explain main theoretical concepts in key areas of business.
Demonstrate how to apply the above knowledge in the solution of business problems.
Provide tools for and experience in working in multicultural teams.
Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.
Offer tools for and practice in analyzing business related information.
Enhance critical thinking for the purpose of improving strategic decision-making.
Develop students’ writing skills in relation to business.
Cultivate students’ presentation skills.
The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:
Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
Develop an understanding of the importance of integrating the various marketing communication tools.
Discuss the changes, trends and challenges in the area of marketing.
Plan, implement and evaluate an integrated marketing communications program.
Provide expertise in social media communications strategy and development.
Explore the use of digital media in increasing marketing effectiveness.
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.
More specifically, the general objectives of the program are to:
Present and explain main theoretical concepts in key areas of business.
Demonstrate how to apply the above knowledge in the solution of business problems.
Provide tools for and experience in working in multicultural teams.
Train students in leading ethically and in a sustainable manner in an environment of constant social, economic and technological change.
Offer tools for and practice in analyzing business related information.
Enhance critical thinking for the purpose of improving strategic decision-making.
Develop students’ writing skills in relation to business.
Cultivate students’ presentation skills.
The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:
Provide the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.
Develop an understanding of the importance of integrating the various marketing communication tools.
Discuss the changes, trends and challenges in the area of marketing.
Plan, implement and evaluate an integrated marketing communications program.
Provide expertise in social media communications strategy and development.
Explore the use of digital media in increasing marketing effectiveness.
Admission Requirements
6+
80+
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
TOEFL – 525 and above
Computer-based TOEFL – 193 and above
Internet-based TOEFL – 80 and above
IELTS – 6 and above
Cambridge Exams [First Certificate] – B and above
Cambridge Exams [Proficiency Certificate – C and above
GCSE English Language “O” Level – C and above
Michigan Examination of Proficiency in English (CaMLA) – Pass
Pearson PTE General – Level 3 and above
KPG (The Greek Foreign Language Examinations for the State Certificate of Language Proficiency) – Level B2 and above
Anglia – Level B2 and above
IEB Advances Programme English – Pass
Examination for the Certificate of Proficiency in English (ECPE) Michigan Language Assessment by: Cambridge Assessment English & University of Michigan – 650 average score for ALL skills and above
4 Years
Feb
Sep
Tuition fees
Domestic
8,940 EUR
International
9,300 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Business Administration: Marketing and Digital Media (BBA, 4 Years)
University of Nicosia, Nicosia, Cyprus
48 monthsProgram duration
9,300 EURTuition Fee/year
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.
More specifically, the general objectives of the program are to:
The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:
Program overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The bachelor program in Business Administration with concentration in Marketing and Digital Media aims to provide a solid background in all areas of Business Administration and more specialized knowledge in Marketing and Digital Media. It also aims to develop students individually and academically and to prepare them to work ethically in a changing multicultural environment. The variety and range of courses offered and the interdisciplinary character of the program as well as the culture of open discussion that characterizes the university contribute to the comprehensive education of the students.
More specifically, the general objectives of the program are to:
The concentration in Marketing and Digital Media aims to provide specialization in the area of Marketing and Digital Media. The concentration’s main objectives are the following:
Admission Requirements
Academic Admission
The minimum admission requirement to an undergraduate programme of study is a recognized High School Leaving Certificate (HSLC) or equivalent internationally recognized qualification(s). Students with a lower HSLC grade than 7.5/10 or 15/20 or equivalent depending on the grading system of the country issuing the HSLC are provided with extra academic guidance and monitoring during the first year of their studies.
English Language Proficiency
The list below provides the minimum English Language Requirements (ELR) for enrollment to the programme of study. Students who do not possess any of the qualifications or stipulated grades listed below and hold IELTS with 4.5 and above, are required to take UNIC’s NEPTON English Placement Test (with no charge) and will receive English Language support classes, if and as needed, from UNIC’s International Gateway Centre (IGC).
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
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