Communication, Policy and Management (Dutch) (MSc) Program By Utrecht University |Top Universities

Utrecht University

Utrecht University, Utrecht, Netherlands
  • QS World University Rankings
    110
  • Degree MSc
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Subject Business & Management Studies
  • Fees(EUR) 16196-
  • Scholarships Yes
Do you want to advise organizations on how to improve their internal and external communication? How can they optimally respond to a new phenomenon such as social media? In what ways can the behavior of external target groups with text and images be changed? Or is it about leadership styles and motivating staff? Insight into communication processes is of great importance here. Are you interested in this? Then follow the master's program in Communication, Policy and Management.
Crucial role for communication in organizations All kinds of actors try to impose their vision of reality on others. In which force field do organizations find themselves today? To what extent do 'stakeholders' from the public and private sectors promote or hinder the actions of an organisation? You will learn to understand the crucial role communication plays in strategy formulation, policy making and leadership in an organisation. You will discover different ways in which managers can use communication tools to promote knowledge management in our network society for their organization through collaboration.
Then you will look at the way in which managers try to bring about desired changes in external target groups through policy. The correct use of communication tools such as an interactive website, a poster or a video is important for organizations to try to control the behavior of customers or citizens. You can think of things like healthier living and safe internet.
In a number of workshops we will discuss methods and techniques, so that you can independently set up and carry out a literature study and empirical research. You will also learn to clearly articulate the results of such research for different target groups (for example, managers, professionals, consultants and scientists). You conclude the master's program with the research seminar Communication at work. 

About University

COVID-19 Information:

https://www.uu.nl/en/organisation/practical-matters/coronavirus/coronavirus-international-admissions

 

Utrecht University Founded in 1636, Utrecht University is an esteemed international research university, consistently positioned in the top 15 in continental Europe and the worldwide top 100 of international rankings, and member of the renowned League of European Research Universities. The university is located in the city of Utrecht, one of the most beautiful and safest cities in Northern Europe. The university offers 12 English-taught Bachelor's programmes and 90+ English-taught Master's programmes

Innovative and internationally oriented academic community Joining Utrecht University as an international student will make you part of an innovative and internationally oriented academic community — that brought forward no less than 12 Nobel Prize winners - engaged in cutting-edge and multi-disciplinary teaching and research. 

Personal and interactive teaching At Utrecht University you will experience a model of quality education that stands for personal and interactive teaching based on critical reflection and debate, flexibility and a level of choice for students, as well as permanent professional development for lecturers. 

Top 5 happiest places to live English is widely spoken in the Netherlands. Utrecht is a beautiful medieval city, centrally located in the Netherlands. Amsterdam and Schiphol Airport are less than half an hour away, and there are easy train connections throughout Europe. It is with good reason that BBC Travel placed Utrecht in the “top 5 happiest places to Iive". Bright minds, better future.

 

Similar Programs

Utrecht University

Utrecht University, Utrecht, Netherlands
  • QS World University Rankings
    110

Utrecht University

Utrecht University, Utrecht, Netherlands
  • QS World University Rankings
    110

Utrecht University

Utrecht University, Utrecht, Netherlands
  • QS World University Rankings
    110

Utrecht University

Utrecht University, Utrecht, Netherlands
  • QS World University Rankings
    110
English language test
IELTS
IELTS

Are you planning to take an English language test? Sign up for free IELTS webinars and prep material

Sign up today

Latest Tweets

Latest Posts