Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s programme in Marketing focuses on the scientific, theoretical, and methodological foundations of market-oriented organizational activities. The programme integrates strategic and analytical approaches to marketing and is designed in accordance with national educational standards while incorporating advanced international practices and the evolving demands of the labour market.
The programme provides a systematic understanding of market mechanisms, consumer behaviour, competitive strategies, and value creation processes. Students study key marketing concepts such as market segmentation and targeting, product and brand strategy, pricing strategies, distribution channels, integrated marketing communications, and digital marketing tools.
An important component of the programme is the development of competencies in marketing research, including the application of quantitative and qualitative research methods, data processing through analytical software, and interpretation of research findings.
The programme also addresses the analysis of internal and external environmental factors affecting organizations, the development of competitive advantages, and the integration of innovative solutions into marketing strategies.
Marketing is closely interconnected with management, economics, statistics, and information technologies, enabling a comprehensive evaluation of market processes. In addition to theoretical knowledge, the teaching process includes practical analysis, real business cases, and applied projects, ensuring the practical relevance of the programme.
Overall, marketing is presented as a multidisciplinary scientific and practical field that plays a key role in balancing supply and demand, enhancing customer satisfaction, and supporting long-term strategic development in modern economic systems.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Master’s programme in Marketing focuses on the scientific, theoretical, and methodological foundations of market-oriented organizational activities. The programme integrates strategic and analytical approaches to marketing and is designed in accordance with national educational standards while incorporating advanced international practices and the evolving demands of the labour market.
The programme provides a systematic understanding of market mechanisms, consumer behaviour, competitive strategies, and value creation processes. Students study key marketing concepts such as market segmentation and targeting, product and brand strategy, pricing strategies, distribution channels, integrated marketing communications, and digital marketing tools.
An important component of the programme is the development of competencies in marketing research, including the application of quantitative and qualitative research methods, data processing through analytical software, and interpretation of research findings.
The programme also addresses the analysis of internal and external environmental factors affecting organizations, the development of competitive advantages, and the integration of innovative solutions into marketing strategies.
Marketing is closely interconnected with management, economics, statistics, and information technologies, enabling a comprehensive evaluation of market processes. In addition to theoretical knowledge, the teaching process includes practical analysis, real business cases, and applied projects, ensuring the practical relevance of the programme.
Overall, marketing is presented as a multidisciplinary scientific and practical field that plays a key role in balancing supply and demand, enhancing customer satisfaction, and supporting long-term strategic development in modern economic systems.
Tuition fees
Domestic
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