Bachelor of Commerce with a Major in Marketing and Consumer Insights 36 months Undergraduate Programme By Macquarie University (Sydney, Australia) |TopUniversities
Programme Duration

36 monthsProgramme duration

Tuitionfee

40,800 AUDTuition Fee/year

Application Deadline

10 Jul, 2023Application Deadline

Main Subject Area

MarketingMain Subject Area

Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives. The Marketing and Consumer Insights major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.

Programme overview

Main Subject

Marketing

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives. The Marketing and Consumer Insights major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.

Admission Requirements

28+
3+
1140+
58+
180+
80+
6.5+
9+
22+
83+

10 Jul 2023
3 Years
Feb
Jul

Tuition fees

Domestic
14,630 AUD
International
40,800 AUD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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