Bachelor of Arts (Public Relations and Social Media) Program By Macquarie University (Sydney, Australia) |Top Universities

Program overview

Degree

BA

Study Level

Undergraduate

Engaging effectively with customers, partners and the wider community is a vital part of business for most organisations. Public relations and social media experts research, design and implement campaigns, help drive the strategic direction of organisations and ensure that messages reach their intended audience by using the most appropriate communications channel. Studying Public Relations and Social Media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and even crisis management. The Public Relations and Social Media major prepares students for industry through a range of public relations, advertising and social media units that cover both domestic and international contexts. These areas are complemented by the opportunity to undertake production units in areas such as screen, radio, web design, journalism and non-fiction writing. The range of units offered in this major provides students with practical experience in public relations underpinned by strong critical enquiry.

Program overview

Degree

BA

Study Level

Undergraduate

Engaging effectively with customers, partners and the wider community is a vital part of business for most organisations. Public relations and social media experts research, design and implement campaigns, help drive the strategic direction of organisations and ensure that messages reach their intended audience by using the most appropriate communications channel. Studying Public Relations and Social Media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and even crisis management. The Public Relations and Social Media major prepares students for industry through a range of public relations, advertising and social media units that cover both domestic and international contexts. These areas are complemented by the opportunity to undertake production units in areas such as screen, radio, web design, journalism and non-fiction writing. The range of units offered in this major provides students with practical experience in public relations underpinned by strong critical enquiry.

Admission requirements

Undergraduate

1050+
75+
83+
6+
7+
180+
24+
58+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
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Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world.

With world-leading facilities, industry connections, flexible curriculum, and an award-winning internship program, graduates get the real-world experience they need to get ahead.

Renowned for our expertise in areas like business, health and medical sciences, we offer a wide range of exceptional undergraduate, postgraduate and higher degree research degrees that are informed by our world leading research discoveries.

Macquarie offers undergraduate courses in the following areas:

  • Accounting
  • Actuarial Studies
  • Biotechnology
  • Business
  • Chemistry
  • Chiropractic
  • Commerce
  • Education
  • Engineering
  • Environmental Science
  • Information Technology
  • International Relations
  • International Communications
  • Law
  • Linguistics
  • Management
  • Marketing
  • Media
  • Psychology 
  • Study Abroad and Exchange (short-term programs)


Flexible foundations and pathways

The Macquarie University College offers a seamless pathway into our undergraduate degrees for students who are seeking a flexible entry option. Bridging the gap between secondary school and university, the College brings together foundation, diploma and English language programs. With everything all in the one place on our campus, students can enjoy being part of our vibrant community from the very beginning.

More information on our range of undergraduate degrees can be found on our website.

Bachelor of Laws

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Bachelor of Arts

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Ranked in the top 200 universities in the world, Macquarie University is considered one of Australia’s best universities, producing graduates that are among the most sought-after professionals in the world.
With world-leading facilities, industry connections, flexible curriculum, and an award-winning internship program, graduates get the real-world experience they need to get ahead.

Renowned for our expertise in areas like business, health and medical sciences, we offer a wide range of exceptional undergraduate, postgraduate and higher degree research degrees that are informed by our world leading research discoveries.

Postgraduate degrees are offered in the following areas: 

  • Media and creative arts
  • Society, languages, history and culture
  • Policing, Intelligence and Counter Terrorism
  • Law
  • Business
  • Education and teaching
  • Linguistics, speech and hearing
  • Psychology
  • Science
  • Environment
  • Engineering and information technology
  • Health and medical sciences


  More information on our range of postgraduate degrees can be found on our website.

Master of Finance

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Undergrad programs