Master of Business (Integrated Marketing Communication) 24 months Postgraduate Program By Queensland University of Technology (QUT) |Top Universities
Program Duration

24 monthsProgram duration

Tuitionfee

36,800 AUDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

MBus

Study Level

Masters

Study Mode

On Campus

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice. External program is only for international students.

Program overview

Main Subject

Marketing

Degree

MBus

Study Level

Masters

Study Mode

On Campus

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs. Developed in consultation with industry, our programs incorporate real-world case analysis, activities and workplace projects. You will also benefit from meaningful connections with industry leaders and practitioners as they share their insights into essential skills and attributes needed for professional practice. External program is only for international students.

Admission requirements

Undergraduate

4+
58+
6.5+
79+
176+

2 year program

  • You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale).
1.5 year program

You must have one of:

  • A recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
  • A recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point  scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline.
1 year program

You must have one of:

  • A recognised bachelor honours degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point  scale); or
  • A recognised bachelor degree plus graduate certificate both in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point  scale); or
  • A recognised graduate diploma (or higher) in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale); or
  • A recognised bachelor degree in advertising, communication, marketing, or public relations with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, communication, marketing, or public relations.

2 Years
Feb
Jul

Tuition fee and scholarships

Domestic Students

32,600 AUD
-

International Students

36,800 AUD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

how_to

How to apply to scholarships relevant to you

list

A list of available scholarships around the world

checklist

A scholarship application checklist

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More programs from the university

QUT is a young university with a global outlook. We’re ambitious and ready to take on new challenges with a future-focused drive. We strive to connect our students with the real world through practical hands-on learning that prepares our graduates for the careers of tomorrow and the future.

Studying at QUT offers you a world-class education in the heart of Brisbane, a welcoming, modern and multicultural city. Brisbane is Australia’s third largest city and known for its vibrant urban precincts, outdoor lifestyle, friendly locals and natural attractions. With more than 50,000 students, including international students from more than 119 countries, you will feel right at home.

QUT’s undergraduate and postgraduate study options include:


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