18 monthsProgramme duration
49,300 AUDTuition Fee/year
02 Feb, 2026Application Deadline
2Scholarships
Programme overview
Main Subject
Marketing
Degree
MBus
Study Level
Masters
Study Mode
On Campus
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Programme overview
Main Subject
Marketing
Degree
MBus
Study Level
Masters
Study Mode
On Campus
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Admission Requirements
176+
4+
79+
6.5+
58+
Academic entry requirements
As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.
Master of Business - 1.5 year program
- A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Master of Business - 2 year program
- A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).
Pathway Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.
02 Feb 2026
1.5 Years
Feb
Jul
Tuition fees
Domestic
36,600 AUD
International
49,300 AUD
Scholarships
Value
20% tuition fee waiver
Deadline
31 Dec 2027
Application requirements
QS Event Attendance is NOT required
Entry requirements
Queensland University of Technology (QUT)
Value
25% tuition fee waiver
Deadline
31 Dec 2027
Application requirements
QS Event Attendance is NOT required
Entry requirements
Queensland University of Technology (QUT)
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