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Public Relations
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
This graduate programme opens the door to careers in public relations, digital communication, and strategic consultancy within state institutions, the civil sector, PR and marketing agencies, media organizations, start-ups, and corporations. Graduates are prepared for positions that combine creativity, analytical skills, and technology.
Particular emphasis is placed on digital competencies, social media management, online reputation management, crisis communication, and content creation. In a time of accelerated digital transformation, expertise in public relations is increasingly in demand. As the first graduate programme in Public Relations in Croatia, it represents an excellent choice for those who aspire to become communication leaders of a new generation.
The graduate programme in Public Relations stands out for its contemporary approach to education, strong integration of theory and practice, and clear focus on future-oriented competencies. Designed to address the challenges of the digital age and rapidly evolving communication needs, the programme is delivered in small groups with an individualized mentoring approach. This enables active student participation, strong academic support, and the development of individual potential.
The involvement of experienced industry professionals further enhances students’ professional growth and prepares them for demanding work environments across the public, private, and civil sectors. The Faculty also operates its own university media platforms (UNIDU Radio, UNIDU Television, and the magazine Punkt), whose programmes and content are created and edited by students.
The Graduate Programme in Public Relations lasts two years, comprising four semesters (120 ECTS credits).
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
This graduate programme opens the door to careers in public relations, digital communication, and strategic consultancy within state institutions, the civil sector, PR and marketing agencies, media organizations, start-ups, and corporations. Graduates are prepared for positions that combine creativity, analytical skills, and technology.
Particular emphasis is placed on digital competencies, social media management, online reputation management, crisis communication, and content creation. In a time of accelerated digital transformation, expertise in public relations is increasingly in demand. As the first graduate programme in Public Relations in Croatia, it represents an excellent choice for those who aspire to become communication leaders of a new generation.
The graduate programme in Public Relations stands out for its contemporary approach to education, strong integration of theory and practice, and clear focus on future-oriented competencies. Designed to address the challenges of the digital age and rapidly evolving communication needs, the programme is delivered in small groups with an individualized mentoring approach. This enables active student participation, strong academic support, and the development of individual potential.
The involvement of experienced industry professionals further enhances students’ professional growth and prepares them for demanding work environments across the public, private, and civil sectors. The Faculty also operates its own university media platforms (UNIDU Radio, UNIDU Television, and the magazine Punkt), whose programmes and content are created and edited by students.
The Graduate Programme in Public Relations lasts two years, comprising four semesters (120 ECTS credits).
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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