Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The program focuses on connecting products with customers, enhancing brand positioning, and navigating market trends. Students gain expertise in market segmentation and customer-centered strategies, with a focus on both internal business dynamics and external market challenges. The curriculum is designed for future managers in sectors like tourism, trade, banking, and public administration, equipping graduates to thrive in a globalized economy. Collaborations with industry and public sector partners provide hands-on learning, ensuring students can apply their knowledge in real-world settings. Upon the completion of the undergraduate university study program, students can enroll in the graduate university study program.
WHY CHOOSE US: Personalized learning with small class sizes Real-world experience through internships and projects Double Degree programs with international recognition Engage in pioneering research that addresses global business challenges
Upon the completion of this undergraduate programme, students are awarded the academic degree of a Bachelor (Baccalaureus) of Business Economics (univ. bacc. oec.).
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The program focuses on connecting products with customers, enhancing brand positioning, and navigating market trends. Students gain expertise in market segmentation and customer-centered strategies, with a focus on both internal business dynamics and external market challenges. The curriculum is designed for future managers in sectors like tourism, trade, banking, and public administration, equipping graduates to thrive in a globalized economy. Collaborations with industry and public sector partners provide hands-on learning, ensuring students can apply their knowledge in real-world settings. Upon the completion of the undergraduate university study program, students can enroll in the graduate university study program.
WHY CHOOSE US: Personalized learning with small class sizes Real-world experience through internships and projects Double Degree programs with international recognition Engage in pioneering research that addresses global business challenges
Upon the completion of this undergraduate programme, students are awarded the academic degree of a Bachelor (Baccalaureus) of Business Economics (univ. bacc. oec.).
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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