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The curriculum of the study programme in Tourism has been designed with the aim to equip students for a high-quality communication with the tourist market so that tourist products/services can find their way to customers and so that they can be successfully valued in terms of positioning a business enterprise or a destination better than its competition. The programme is oriented towards providing education to future managers in the tourist, catering and hotel industry or in the public sector. Through various courses on offer, students can master the fundamentals of economics closely connected with the knowledge about the protection and improvement of the environment and the principles of balanced social development. Emphasis is put on the development of knowledge, skills and competences needed for professionals who need to know, promote and improve tourism as the precondition to preserve the very resources on which it rests and without which it would be impossible to develop the set targets in the new globalised conditions. Compared to the classical approach, the ‘new tourism’, must be founded on different principles, which need to be included in the syllabus of a modern marketing and management that follow global trends and meet the needs of the modern tourist market demand.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The curriculum of the study programme in Tourism has been designed with the aim to equip students for a high-quality communication with the tourist market so that tourist products/services can find their way to customers and so that they can be successfully valued in terms of positioning a business enterprise or a destination better than its competition. The programme is oriented towards providing education to future managers in the tourist, catering and hotel industry or in the public sector. Through various courses on offer, students can master the fundamentals of economics closely connected with the knowledge about the protection and improvement of the environment and the principles of balanced social development. Emphasis is put on the development of knowledge, skills and competences needed for professionals who need to know, promote and improve tourism as the precondition to preserve the very resources on which it rests and without which it would be impossible to develop the set targets in the new globalised conditions. Compared to the classical approach, the ‘new tourism’, must be founded on different principles, which need to be included in the syllabus of a modern marketing and management that follow global trends and meet the needs of the modern tourist market demand.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Business: Tourism
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The programme is oriented towards providing education to future managers in the tourist, catering and hotel industry or in the public sector. Through various courses on offer, students can master the fundamentals of economics closely connected with the knowledge about the protection and improvement of the environment and the principles of balanced social development. Emphasis is put on the development of knowledge, skills and competences needed for professionals who need to know, promote and improve tourism as the precondition to preserve the very resources on which it rests and without which it would be impossible to develop the set targets in the new globalised conditions. Compared to the classical approach, the ‘new tourism’, must be founded on different principles, which need to be included in the syllabus of a modern marketing and management that follow global trends and meet the needs of the modern tourist market demand.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The programme is oriented towards providing education to future managers in the tourist, catering and hotel industry or in the public sector. Through various courses on offer, students can master the fundamentals of economics closely connected with the knowledge about the protection and improvement of the environment and the principles of balanced social development. Emphasis is put on the development of knowledge, skills and competences needed for professionals who need to know, promote and improve tourism as the precondition to preserve the very resources on which it rests and without which it would be impossible to develop the set targets in the new globalised conditions. Compared to the classical approach, the ‘new tourism’, must be founded on different principles, which need to be included in the syllabus of a modern marketing and management that follow global trends and meet the needs of the modern tourist market demand.
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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