Business with Marketing MA (Hons) 48 months Undergraduate Programme By The University of Edinburgh |TopUniversities
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Programme Duration

48 monthsProgramme duration

Starting Month

SepStarting Month

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Undergraduate

Study Mode

On Campus

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.


Taught by world-leading industry professionals and researchers, you will develop a range of skills.


Marketing


Studies in marketing may include, for example:


  • digital marketing practices and consumer behaviour
  • retailing
  • the place of brands in the lives of consumers and the skills used to manage them
  • marketing of art and culture
  • non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing


The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.


Programme benefits


  • We actively engage with industry, policy makers and wider society, on our courses and through guest speakers and local, regional, national and international treks.
  • Across a range of courses, including bespoke student consultancy projects, you will have exciting opportunities to work closely with for-profit, public and third sector organisations, developing professional experience before you graduate.
  • The structure of our programmes means that during the early years of study, there is often the flexibility to change from one subject pathway to another.
  • You can also participate in a large number of business societies, business events and peer-support schemes.
  • This degree offers the opportunity to study abroad in Year 3.

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Undergraduate

Study Mode

On Campus

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations.


Taught by world-leading industry professionals and researchers, you will develop a range of skills.


Marketing


Studies in marketing may include, for example:


  • digital marketing practices and consumer behaviour
  • retailing
  • the place of brands in the lives of consumers and the skills used to manage them
  • marketing of art and culture
  • non-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing


The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure.


Programme benefits


  • We actively engage with industry, policy makers and wider society, on our courses and through guest speakers and local, regional, national and international treks.
  • Across a range of courses, including bespoke student consultancy projects, you will have exciting opportunities to work closely with for-profit, public and third sector organisations, developing professional experience before you graduate.
  • The structure of our programmes means that during the early years of study, there is often the flexibility to change from one subject pathway to another.
  • You can also participate in a large number of business societies, business events and peer-support schemes.
  • This degree offers the opportunity to study abroad in Year 3.

Admission Requirements

Entry requirements for individual programmes vary, so please check the details for the specific programme you wish to apply for on the University of Edinburgh website. You will also need to meet the University’s language requirements.

4 Years
Sep

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