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Where business meets consumers. How do companies get people to buy their products or services? It comes down to the art of persuasion. Understanding what your consumers are looking for and knowing how to persuade them to commit – that’s the science of marketing. As a marketing major, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies. Marketing professionals work across all areas of business. That’s why, through a nationally recognized Integrated Business Curriculum, you will gain valuable practical knowledge and experience not only in marketing, but also in management, operations, finance and other business e marketing program could be a good fit if you: Are a creative thinker Have strong communication skills (written, oral and interpersonal) Like social media and other forms of new media Enjoy working with people Have an outgoing personality With this degree, you may become a: Marketing director Brand manager Retail manager Copywriter Sales representative Social media manager Advertising account manager Market research analyst Product marketing manager Entrepreneur/small business owner Customer relations specialist Public relations specialist Communications coordinator Creative director
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Where business meets consumers. How do companies get people to buy their products or services? It comes down to the art of persuasion. Understanding what your consumers are looking for and knowing how to persuade them to commit – that’s the science of marketing. As a marketing major, you will study how packaging, advertising, branding, social media and other factors influence consumer behaviors. You will explore market research tools and learn how to use the marketing mix (product, price, place, promotion) to create effective marketing strategies. Marketing professionals work across all areas of business. That’s why, through a nationally recognized Integrated Business Curriculum, you will gain valuable practical knowledge and experience not only in marketing, but also in management, operations, finance and other business e marketing program could be a good fit if you: Are a creative thinker Have strong communication skills (written, oral and interpersonal) Like social media and other forms of new media Enjoy working with people Have an outgoing personality With this degree, you may become a: Marketing director Brand manager Retail manager Copywriter Sales representative Social media manager Advertising account manager Market research analyst Product marketing manager Entrepreneur/small business owner Customer relations specialist Public relations specialist Communications coordinator Creative director
Admission Requirements
6+
Applicants must have a 2.5 on a 4.0 GPA scale is required from secondary school. Students must meet criteria for admission to university level study in home country. Other English Language Requirements accepted: TOEFL (Test of English as a Foreign Language) minimum score of 525 on the paper test; Completion of the University of Idaho American Language and Culture Program (ALCP); SAT critical reading minimum score of 500; Completion from Lewis-Clark State College Institute of Intensive English Bridge Program; Pearson (PTE) Academic score of 48; ELS Language Centers, pass of Level 112; Cambridge CAE (Certificate of Advanced English), pass; Cambridge CPE (Certificate of Proficiency in English), pass; Cambridge International "O" Levels, pass; MELAB (Michigan English Language Assessment Battery) score of 74.
48 Months
Jan-2000
Domestic
0 USD
International
0 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
B.S. in Marketing: General Marketing
48 monthsProgramme duration
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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