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When you wear your favorite outfit, sip your latte, or download that catchy song of the moment, you are touching the result of marketing. Behind the design of the clothing, the roasted flavor of your coffee, and the interface of your music website are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, they identify niche markets, and they analyze consumer insights to understand how consumers interact with the world and use the products that they encounter. A marketing degree explores all this and more. You’ll be exposed to advertising and sales, analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Major Essentials The marketing undergraduate major consists of at least 120 credits divided into four groups of courses: the University Core Curriculum a set of 14 undergraduate business foundation courses: 42 credit hours specialized marketing course work including four core marketing courses totaling 12 hours and 15 hours chosen from a list of marketing electives: 27 credit hours general electives to round out your degree Career Opportunities with This Major The American Marketing Association defines it as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." So, that’s just about everything. It starts before a product is even conceived and keeps on going through fulfillment and customer service. There's a long list of career opportunities for marketing graduates, including: account executive advertising sales business-to-business marketing distribution management insurance sales Internet marketing manufacturer representation marketing communications marketing research
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
When you wear your favorite outfit, sip your latte, or download that catchy song of the moment, you are touching the result of marketing. Behind the design of the clothing, the roasted flavor of your coffee, and the interface of your music website are creative brand managers, savvy market researchers, and problem-solving sales reps, along with scores of other strategic marketers. They delve deep into consumer lifestyles, they identify niche markets, and they analyze consumer insights to understand how consumers interact with the world and use the products that they encounter. A marketing degree explores all this and more. You’ll be exposed to advertising and sales, analyzing customer needs, securing information needed to design and produce goods or services that match buyer expectations, and creating and maintaining relationships with customers and suppliers. Major Essentials The marketing undergraduate major consists of at least 120 credits divided into four groups of courses: the University Core Curriculum a set of 14 undergraduate business foundation courses: 42 credit hours specialized marketing course work including four core marketing courses totaling 12 hours and 15 hours chosen from a list of marketing electives: 27 credit hours general electives to round out your degree Career Opportunities with This Major The American Marketing Association defines it as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals." So, that’s just about everything. It starts before a product is even conceived and keeps on going through fulfillment and customer service. There's a long list of career opportunities for marketing graduates, including: account executive advertising sales business-to-business marketing distribution management insurance sales Internet marketing manufacturer representation marketing communications marketing research
Admission Requirements
79+
6+
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Arts/Bachelor of Science in Marketing
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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