Bachelor of Arts/Bachelor of Science in Advertising - Media Planning Undergraduate Programme By Ball State University |TopUniversities
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Bachelor of Arts/Bachelor of Science in Advertising - Media Planning

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Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, and the concentration areas listed below. Students majoring in journalism are encouraged to meet with a faculty advisor in the journalism or telecommunications departments within the first semester of the program. Students majoring in advertising or public relations are encouraged to meet with the faculty advisor in the journalism department within the first semester of the program. Students are required to attend an orientation during the first year of study. All majors must earn a minimum of 72 credit hours in courses outside the departments of journalism and telecommunications (JOUR, NEWS, and TCOM). Students pursuing concentrations in news or magazine are required to complete four semesters or the equivalent of one modern or classical language. Students are allowed to pursue up to two concentrations or majors in the Department of Journalism. If a student chooses a second concentration or major, he/she must still complete at least 72 hours outside journalism, news, and telecommunications. MAJOR IN ADVERTISING Professional Development Persuasion Media and American Society Introduction to Visual Communication Strategic Writing Introduction to Advertising Media Law and Ethics Emerging Media AD and P R Advertising Media Advertising Copy and Layout Branding for AD and P R Media Research Cons Behavior Writing Design Strategic Communication Advertising Campaigns Principles of Marketing Media planning concentration, 15 hours Advanced Advertising Media Social Media Marketing Integrated Marketing Communications Immersion: Stud Media Advert (3-9) Social Media Marketing (3) Integrated Campaigns Seminar (3) Sociology of Media (3)

Programme overview

Main Subject

Marketing

Degree

Other

Study Level

Undergraduate

Students will be guided by the outline of baccalaureate degrees, the University Core Curriculum, and the concentration areas listed below. Students majoring in journalism are encouraged to meet with a faculty advisor in the journalism or telecommunications departments within the first semester of the program. Students majoring in advertising or public relations are encouraged to meet with the faculty advisor in the journalism department within the first semester of the program. Students are required to attend an orientation during the first year of study. All majors must earn a minimum of 72 credit hours in courses outside the departments of journalism and telecommunications (JOUR, NEWS, and TCOM). Students pursuing concentrations in news or magazine are required to complete four semesters or the equivalent of one modern or classical language. Students are allowed to pursue up to two concentrations or majors in the Department of Journalism. If a student chooses a second concentration or major, he/she must still complete at least 72 hours outside journalism, news, and telecommunications. MAJOR IN ADVERTISING Professional Development Persuasion Media and American Society Introduction to Visual Communication Strategic Writing Introduction to Advertising Media Law and Ethics Emerging Media AD and P R Advertising Media Advertising Copy and Layout Branding for AD and P R Media Research Cons Behavior Writing Design Strategic Communication Advertising Campaigns Principles of Marketing Media planning concentration, 15 hours Advanced Advertising Media Social Media Marketing Integrated Marketing Communications Immersion: Stud Media Advert (3-9) Social Media Marketing (3) Integrated Campaigns Seminar (3) Sociology of Media (3)

Admission Requirements

79+
6+

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

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Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.

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Scholarships to study abroad

Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.

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Scholarship Applications: Frequently Asked Questions

Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.

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Master of Arts in Physics arrows

Master of Arts in Physics PG programme

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Master of Arts in Statistics arrows

Master of Arts in Statistics PG programme

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Master of Science in Chemistry arrows

Master of Science in Chemistry Programme

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Master of Science in Geology arrows

Master of Science in Geology Programme

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Master of Science in Mathematics arrows

Master of Science in Mathematics Programme

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Master of Science in Natural Resources and Environmental Management arrows

Master of Science in Natural Resources and Environmental Management Programme

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Master of Science in Physics arrows

Master of Science in Physics Programme

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Master of Science in Statistics arrows

Master of Science in Statistics Programme

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Master of Science in Accounting arrows

Master of Science in Accounting PG programme

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Master of Arts in Adult and Community Education arrows

Master of Arts in Adult and Community Education PG programme

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Master of Arts in Applied Gerontology arrows

Master of Arts in Applied Gerontology PG programme

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Master of Arts in Communication Studies arrows

Master of Arts in Communication Studies PG programme

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Master of Arts in Counseling - Clinical Mental Health Counseling Concentration arrows

Master of Arts in Counseling - Clinical Mental Health Counseling Concentration PG programme

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Master of Arts in Curriculum and Educational Technology arrows

Master of Arts in Curriculum and Educational Technology PG programme

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Master of Arts in Education in Educational Administration and Supervision arrows

Master of Arts in Education in Educational Administration and Supervision PG programme

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Master of Arts in Education in Physics arrows

Master of Arts in Education in Physics Programme

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Master of Arts in English - Creative Writing arrows

Master of Arts in English - Creative Writing Programme

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Master of Arts in Executive Development for Public Service arrows

Master of Arts in Executive Development for Public Service Programme

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Master of Arts in Family and Consumer Sciences arrows

Master of Arts in Family and Consumer Sciences Programme

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Master of Arts in Journalism arrows

Master of Arts in Journalism Programme

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Master of Arts in Mathematics Education - Elementary and Middle School Mathematics arrows

Master of Arts in Mathematics Education - Elementary and Middle School Mathematics Programme

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Master of Arts in Mathematics Education - Elementary/Middle School Mathematics Specialist arrows

Master of Arts in Mathematics Education - Elementary/Middle School Mathematics Specialist Programme

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Master of Arts in Mathematics Education - Secondary Mathematics arrows

Master of Arts in Mathematics Education - Secondary Mathematics Programme

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Master of Arts in Political Science arrows

Master of Arts in Political Science Programme

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Master of Arts in Public Relations - Communication Concentration arrows

Master of Arts in Public Relations - Communication Concentration Programme

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Master of Arts in Public Relations - Public Affairs Concentration arrows

Master of Arts in Public Relations - Public Affairs Concentration Programme

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Master of Arts in Public Relations - Sport Communication Concentration arrows

Master of Arts in Public Relations - Sport Communication Concentration Programme

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Master of Arts in Science Education - Elementary/Middle School arrows

Master of Arts in Science Education - Elementary/Middle School Programme

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Master of Arts in Science Education - High School arrows

Master of Arts in Science Education - High School Programme

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Master of Arts in Science Education - Initial Licensure in Secondary Education in a Science or Mathematics Discipline arrows

Master of Arts in Science Education - Initial Licensure in Secondary Education in a Science or Mathematics Discipline Programme

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Master of Arts in Social Science arrows

Master of Arts in Social Science Programme

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Master of Arts in Sociology arrows

Master of Arts in Sociology Programme

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Master of Arts in Special Education arrows

Master of Arts in Special Education Programme

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Master of Arts in Student Affairs Administration in Higher Education arrows

Master of Arts in Student Affairs Administration in Higher Education Programme

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Master of Arts in Teaching English to Speakers of Other Languages (TESOL) arrows

Master of Arts in Teaching English to Speakers of Other Languages (TESOL) Programme

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Master of Arts in Teaching English to Speakers of Other Languages (TESOL) and Linguistics arrows

Master of Arts in Teaching English to Speakers of Other Languages (TESOL) and Linguistics Programme

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Master of Arts in Telecommunications arrows

Master of Arts in Telecommunications Programme

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Master of Arts or Master of Science in Sport and Exercise Psychology arrows

Master of Arts or Master of Science in Sport and Exercise Psychology Programme

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Master of Arts or Master of Science in Sports Performance arrows

Master of Arts or Master of Science in Sports Performance Programme

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Master of Public Administration (MPA) - Administrative Concentration arrows

Master of Public Administration (MPA) - Administrative Concentration Programme

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Master of Public Administration (MPA) - Community and Economic Development Concentration arrows

Master of Public Administration (MPA) - Community and Economic Development Concentration Programme

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Master of Public Administration (MPA) - Criminal Justice and Criminology (CJC) Concentration arrows

Master of Public Administration (MPA) - Criminal Justice and Criminology (CJC) Concentration Programme

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Master of Public Administration (MPA) - Emergency Management and Homeland Security Concentration arrows

Master of Public Administration (MPA) - Emergency Management and Homeland Security Concentration Programme

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Master of Science in Exercise Science - Exercise Physiology arrows

Master of Science in Exercise Science - Exercise Physiology Programme

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Master of Science in Family and Consumer Sciences arrows

Master of Science in Family and Consumer Sciences Programme

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Doctor of Arts in Music arrows

Doctor of Arts in Music Doctor of Arts in Music

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Doctor of Philosophy (PhD) in English - Concentration in Applied Linguistics arrows

Doctor of Philosophy (PhD) in English - Concentration in Applied Linguistics Doctor of Philosophy (PhD) in English - Concentration in Applied Linguistics

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Doctor of Philosophy (PhD) in English - Concentration in Literature arrows

Doctor of Philosophy (PhD) in English - Concentration in Literature Doctor of Philosophy (PhD) in English - Concentration in Literature

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Doctor of Philosophy (PhD) in English - Concentration in Rhetoric and Composition arrows

Doctor of Philosophy (PhD) in English - Concentration in Rhetoric and Composition Doctor of Philosophy (PhD) in English - Concentration in Rhetoric and Composition

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Doctor of Audiology arrows

Doctor of Audiology Doctor of Audiology

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Doctor of Philosophy (PhD) in Counseling Psychology arrows

Doctor of Philosophy (PhD) in Counseling Psychology Doctor of Philosophy (PhD) in Counseling Psychology

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Doctor of Philosophy (PhD) in Educational Psychology arrows

Doctor of Philosophy (PhD) in Educational Psychology Doctor of Philosophy (PhD) in Educational Psychology

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Doctor of Philosophy (PhD) in Educational Psychology (School) arrows

Doctor of Philosophy (PhD) in Educational Psychology (School) Doctor of Philosophy (PhD) in Educational Psychology (School)

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Doctor of Philosophy (PhD) in Human Bioenergetics arrows

Doctor of Philosophy (PhD) in Human Bioenergetics Doctor of Philosophy (PhD) in Human Bioenergetics

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Doctor of Philosophy (PhD) in Environmental Sciences arrows

Doctor of Philosophy (PhD) in Environmental Sciences Doctor of Philosophy (PhD) in Environmental Sciences

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Doctor of Education (EdD) in Science Education with Major in Computer Science arrows

Doctor of Education (EdD) in Science Education with Major in Computer Science Doctor of Education (EdD) in Science Education with Major in Computer Science

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Doctor of Education in Adult, Higher and Community Education arrows

Doctor of Education in Adult, Higher and Community Education Doctor of Education in Adult, Higher and Community Education

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Doctor of Education in Educational Administration and Supervision arrows

Doctor of Education in Educational Administration and Supervision Doctor of Education in Educational Administration and Supervision

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Doctor of Education in Elementary Education arrows

Doctor of Education in Elementary Education Doctor of Education in Elementary Education

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Doctor of Education in Special Education arrows

Doctor of Education in Special Education Doctor of Education in Special Education

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Doctor of Philosophy (PhD) in Educational Studies arrows

Doctor of Philosophy (PhD) in Educational Studies Doctor of Philosophy (PhD) in Educational Studies

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Doctor of Philosophy (PhD) in Elementary Education arrows

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Undergrad Programmes 1785