Fragrances and Cosmetics Brand Management and Licensing 15 months Postgraduate Programme By Istituto Marangoni |TopUniversities
Programme Duration

15 monthsProgramme duration

Tuitionfee

30,500 EURTuition Fee/year

Main Subject Area

Business and Management StudiesMain Subject Area

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

The Master in Fragrances and Cosmetics Brand Management and Licensing provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.

Programme overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

The Master in Fragrances and Cosmetics Brand Management and Licensing provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
Participants will gain a full understanding of production, marketing, communication, sales and omnichannel distribution with a focus on licensing aspects.

Admission Requirements

15 Months
Sep

Tuition fees

Domestic
27,900 EUR
International
30,500 EUR

Scholarships

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