15 monthsProgramme duration
24,000 EURTuition Fee/year
21 Sep, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The course will provide an overview on perfumery foundations, ingredients and composition processes and techniques with dedicated laboratory activities for olfactory experiences. Participants get to understand how ingredients are processed into a final product by observing every step from pre-production to post-production processes, such as merchandising and packaging.
Additional topics cover product development and management processes – i.e. retail strategies and distribution – including target audience analysis and the importance of price brackets on sales performance. Focus areas involve the power of communication, brand seduction and the ability to build desire in perfumery and cosmetic products with an eye to brand storytelling, digital PR, and concerning media Below The Line (BTL)/Above the line (ATL).
Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.
To complete the programme, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and recent trends; they will have the opportunity to learn about the key product management and go-to-market aspects and unique features of this segment with an eye to PR, promotion and storytelling techniques.
Expert managers will present successful cases to help ignite creative ideas and insights.
Additional topics cover product development and management processes – i.e. retail strategies and distribution – including target audience analysis and the importance of price brackets on sales performance. Focus areas involve the power of communication, brand seduction and the ability to build desire in perfumery and cosmetic products with an eye to brand storytelling, digital PR, and concerning media Below The Line (BTL)/Above the line (ATL).
Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.
To complete the programme, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and recent trends; they will have the opportunity to learn about the key product management and go-to-market aspects and unique features of this segment with an eye to PR, promotion and storytelling techniques.
Expert managers will present successful cases to help ignite creative ideas and insights.
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
The course will provide an overview on perfumery foundations, ingredients and composition processes and techniques with dedicated laboratory activities for olfactory experiences. Participants get to understand how ingredients are processed into a final product by observing every step from pre-production to post-production processes, such as merchandising and packaging.
Additional topics cover product development and management processes – i.e. retail strategies and distribution – including target audience analysis and the importance of price brackets on sales performance. Focus areas involve the power of communication, brand seduction and the ability to build desire in perfumery and cosmetic products with an eye to brand storytelling, digital PR, and concerning media Below The Line (BTL)/Above the line (ATL).
Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.
To complete the programme, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and recent trends; they will have the opportunity to learn about the key product management and go-to-market aspects and unique features of this segment with an eye to PR, promotion and storytelling techniques.
Expert managers will present successful cases to help ignite creative ideas and insights.
Additional topics cover product development and management processes – i.e. retail strategies and distribution – including target audience analysis and the importance of price brackets on sales performance. Focus areas involve the power of communication, brand seduction and the ability to build desire in perfumery and cosmetic products with an eye to brand storytelling, digital PR, and concerning media Below The Line (BTL)/Above the line (ATL).
Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.
To complete the programme, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and recent trends; they will have the opportunity to learn about the key product management and go-to-market aspects and unique features of this segment with an eye to PR, promotion and storytelling techniques.
Expert managers will present successful cases to help ignite creative ideas and insights.
Admission Requirements
21 Sep 2026
15 Months
Sep
Tuition fees
Domestic
21,800 EUR
International
24,000 EUR
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