33,100 EURTuition Fee/year
21 Sep, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Master’s Course provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
The Course will focus on delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
The Course will focus on delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
Programme overview
Main Subject
Business and Management Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
This Master’s Course provides advanced knowledge of the most relevant skills, processes and tools needed for strategic Brand Management and Licensing in the fragrance and beauty industry. Through professional advice from industry experts, students will understand how to use product branding and positioning strategies and the role of perfumery and beauty in the luxury market while constantly analyzing their appeal to customers.
The Course will focus on delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
The Course will focus on delicate processes such as licensing and franchising to provide a comprehensive overview of the most complex issues and factors involved. Participants will grasp the nuances and soft skills relevant to the licensing business and gain a complete understanding of the job.
A particular focus will be on the financial and economic aspects of the licensing process and how licensing can vary in different markets. The curriculum will address critical legal topics, such as intellectual property, trademark registration and protection, distribution rights, and naming rights, with real-life business cases, as well as royalties – fees, distribution rights, naming rights and contracts.
Learners will finally hone their knowledge through an in-depth study of relevant topics like luxury strategies, the history of the perfume industry, and market and trend analysis.
Admission Requirements
- Passport size photo
- 2 Reference letters
- Signed personal statement
- Curriculum Vitae
- Copy of recognized Bachelor’s Degree and transcript*
- Copy of passport or national ID for EU students
- Copy of bank transfer of enrolment fee
- Portfolio - for creative programmes
- Language Certificate Level B2: according to the course’s chosen language, non-English or non-Italian native speakers must provide certificate of language skills at B2 CEFR level with specific requirements (e.g., IELTS 5.0).
21 Sep 2026
Sep
- Candidates are required to submit references or letter(s) of recommendation for acceptance
Tuition fees
Domestic
30,350 EUR
International
33,100 EUR
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