36 monthsProgramme duration
SepStarting Month
Programme overview
Main Subject
Art and Design
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This three-year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation. Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas. The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ exhibition in Milano, Italy. Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in research projects.
Programme overview
Main Subject
Art and Design
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This three-year course covers a mix of applied manual, technical and digital design skills (technical drawing, 3D modelling, visualisation and prototype development), combined with a holistic approach in the journey towards design project development; working individually and in teams nurturing and developing creative talent in design processes, methods and final product realisation. Participants learn how to effectively apply research methods to the development of product design proposals. They acquire knowledge of the basic principles of industrial processes and organisation, and gain expertise of material properties learning how to exploit and employ existing or new materials effectively and in innovative ways. Particular attention is given to product sustainability, ergonomics and user awareness, together with preparation in design language and communication, providing a professional approach in the planning, negotiation and presentation of ideas. The history and evolution of product design takes a look at the discipline in different cultural and theoretical contexts, together with a focus on ‘italianness’: Italian craftsmanship, design and style, admired globally in the luxury furniture and product design industries, and showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ exhibition in Milano, Italy. Participants research and evaluate past and current trends and design identity, and engage in market research, being able to respond to their own individual style, combined with industry needs, project briefs, brand image strategies, or specific client requests. Creativity and independent thinking is encouraged throughout the course and participants experiment and test their design skills and competences in research projects.
Admission Requirements
5+
500+
- Signed personal statement
- Passport size photo
- High School Certificate and Transcripts (Grade 10,11,12) with an aggregate of 60% and above or its equivalent
- Copy of passport and Emirates ID
- UAE Visa (if applicable)
- Copy of bank transfer of enrolment fee
- English Language Certificate: Students who completed their high school education in any international curriculum, where the medium of instruction was English (and not the local curriculum of the Ministry of Education in the United Arab Emirates), are exempt from English language proficiency requirements. Students who completed their high school education in an international curriculum taught in a language other than English must demonstrate English language proficiency by achieving Academic IELTS (5.0 overall band) or TOEFL 500, or its equivalent in any internationally recognized English proficiency test.
3 Years
Sep
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