36 monthsProgramme duration
19,400 EURTuition Fee/year
28 Sep, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This full-time three-year Course provides comprehensive knowledge of the lifecycle of luxury-level perfume and cosmetic products, with valuable insights into product development, storytelling and industry-specific brand management strategies. The plan of study combines theory and hands-on practice to promote interaction between all those involved in creating and marketing fragrances and beauty products, including skincare and make-up.
With dedicated learning modules on branding strategies, fragrance product design, history of perfumery and cosmetics, nose training techniques alongside production and communication processes, sociology, anthropology and psychology, participants will have the unique opportunity to build an extensive skillset to manage every aspect of product and brand development. Students will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
As they progress into their three-year programme, the focus will expand to include intangible elements – customer relationships, the impact of social media and creating engaging consumer experiences – along with more tangible branding elements, such as product attributes (quality, features, and design), the difference between brand image and brand identity, packaging, and labelling. An additional focus is placed on economics and finance; participants learn to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems. By examining the cultural, social, and historical dynamics in the fragrance and cosmetics markets, they will also understand the influence of trends and the tastes and habits differences in many countries and their impact on sales performance.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusivity, and digital transformation, leading to a deep understanding of cosmetic products’ social and environmental impact to foster a sustainable approach. Experienced managers will mentor participants so they can acquire problem-solving skills through case-based learning.
With dedicated learning modules on branding strategies, fragrance product design, history of perfumery and cosmetics, nose training techniques alongside production and communication processes, sociology, anthropology and psychology, participants will have the unique opportunity to build an extensive skillset to manage every aspect of product and brand development. Students will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
As they progress into their three-year programme, the focus will expand to include intangible elements – customer relationships, the impact of social media and creating engaging consumer experiences – along with more tangible branding elements, such as product attributes (quality, features, and design), the difference between brand image and brand identity, packaging, and labelling. An additional focus is placed on economics and finance; participants learn to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems. By examining the cultural, social, and historical dynamics in the fragrance and cosmetics markets, they will also understand the influence of trends and the tastes and habits differences in many countries and their impact on sales performance.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusivity, and digital transformation, leading to a deep understanding of cosmetic products’ social and environmental impact to foster a sustainable approach. Experienced managers will mentor participants so they can acquire problem-solving skills through case-based learning.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This full-time three-year Course provides comprehensive knowledge of the lifecycle of luxury-level perfume and cosmetic products, with valuable insights into product development, storytelling and industry-specific brand management strategies. The plan of study combines theory and hands-on practice to promote interaction between all those involved in creating and marketing fragrances and beauty products, including skincare and make-up.
With dedicated learning modules on branding strategies, fragrance product design, history of perfumery and cosmetics, nose training techniques alongside production and communication processes, sociology, anthropology and psychology, participants will have the unique opportunity to build an extensive skillset to manage every aspect of product and brand development. Students will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
As they progress into their three-year programme, the focus will expand to include intangible elements – customer relationships, the impact of social media and creating engaging consumer experiences – along with more tangible branding elements, such as product attributes (quality, features, and design), the difference between brand image and brand identity, packaging, and labelling. An additional focus is placed on economics and finance; participants learn to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems. By examining the cultural, social, and historical dynamics in the fragrance and cosmetics markets, they will also understand the influence of trends and the tastes and habits differences in many countries and their impact on sales performance.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusivity, and digital transformation, leading to a deep understanding of cosmetic products’ social and environmental impact to foster a sustainable approach. Experienced managers will mentor participants so they can acquire problem-solving skills through case-based learning.
With dedicated learning modules on branding strategies, fragrance product design, history of perfumery and cosmetics, nose training techniques alongside production and communication processes, sociology, anthropology and psychology, participants will have the unique opportunity to build an extensive skillset to manage every aspect of product and brand development. Students will learn how to adapt communication, marketing and promotional techniques to reach sales goals and apply key strategies for perfumery and beauty businesses.
As they progress into their three-year programme, the focus will expand to include intangible elements – customer relationships, the impact of social media and creating engaging consumer experiences – along with more tangible branding elements, such as product attributes (quality, features, and design), the difference between brand image and brand identity, packaging, and labelling. An additional focus is placed on economics and finance; participants learn to measure profitability, ensure compliance with budgets and strategies, and implement specific cost control systems. By examining the cultural, social, and historical dynamics in the fragrance and cosmetics markets, they will also understand the influence of trends and the tastes and habits differences in many countries and their impact on sales performance.
The programme will also provide an overview of current issues affecting the industry, including sustainability, inclusivity, and digital transformation, leading to a deep understanding of cosmetic products’ social and environmental impact to foster a sustainable approach. Experienced managers will mentor participants so they can acquire problem-solving skills through case-based learning.
Admission Requirements
- Signed personal statement
- Passport size photo
- Copy of High School Diploma and school certificates, when not in English, an official English translation must be provided
- Copy of passport or national ID for EU students
- Copy of bank transfer of enrolment fee
- English Language Certificate Level B1
- English Language Certificate Level B2: Non-English native speakers must provide proof of language skills at B2 CEFR level (IELTS 6.0 without elements below 5.5 or equivalent test or qualification)
- Piece Of Written Work - for business related courses: 700-word document where candidates identify one emerging trend. Candidates will need to illustrate the emergence of one key trend in the fashion and/or luxury sector. The research should focus on a contemporary issue/trend related to consumer behaviour - such as digital, sustainability, new textiles. etc. The text should be accompanied by visual research and a list of references and be submitted as a pdf file.
For Three-Year/BA courses, additional documents for the selection process are required:
For RNCP Diploma:
For BA (Hons) Degree:
28 Sep 2026
3 Years
Sep
Tuition fees
Domestic
17,550 EUR
International
19,400 EUR
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