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The MSc programme in Digital Business Management responds to the growing demand for professionals equipped to apply digital technologies and data-driven approaches to drive business innovation. The programme provides a comprehensive understanding of how digital technologies affect management, organisation, and work. It prepares you to contribute to accelerating digital development. You will be able to help companies – whether digitally native or undergoing digital transformation - develop the skills necessary to create substantial value in the digital economy.
Deep understanding of the Digital Business
Digital technologies are revolutionising businesses across industries, driving transformations that affect not only efficiency but also customer and supplier relationships, and even entire business models. Companies must approach digitalisation as an organisation-wide change process that blurs the line between business and technology. This requires employees who are skilled in working at the intersection between business and technology, equipped with both technical expertise and the ability to manage and lead digital innovation.
The MSc programme in Digital Business Management equips you with a balanced mix of technical competencies (e.g., programming) and non-technical competencies (e.g., digital business understanding). The core components include foundational knowledge in business administration, digital technology, and data science, combined with organisational and management perspectives. Through a combination of theoretical study and real-world applications, you develop a nuanced understanding of emerging trends such as artificial intelligence (AI), machine learning, and big data – skills that are essential for leading digital transformations effectively.
Programme Structure and Progression
The MSc programme in Digital Business Management offers a structured exploration of digitalisation through three interconnected perspectives: business, technology, and data.
Business perspective: This perspective focuses on the strategic importance of embracing digital transformation to generate value within the digital economy. In the first semester, you will study Value Creation in the Digital Economy and gain insight into the critical role of digital transformation. In the second semester, the course Organising for Digital examines how organisations can develop structures and processes to effectively leverage new digital opportunities.
Technological perspective: This perspective equips you with a digital mindset that enables you to understand the technical foundations of digitalisation and the business potential of emerging technologies. In the first semester, the Digital Fundamentals for Emerging Technologies course introduces you to key technological concepts and provides hands-on programming experience. The Enterprise Architecture Management course in the second semester focuses on integrating technology with business operations.
Data perspective: This perspective provides you with a comprehensive understanding of advanced methods. In the first semester, Research Methods for Digital Business introduces quantitative and qualitative methods, while the Data Science for Business course in the second semester teaches you to apply data-driven methods in decision-making processes and problem-solving in business contexts.
Industry Collaboration and Networking
Developed in collaboration with industry representatives, the MSc in Digital Business Management ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and an optional internship with a company (in Denmark or abroad). This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
Career Opportunities
The MSc degree in Digital Business Management prepares you to drive digital transformation and leverage data-driven approaches to innovate across various industries and markets. The programme includes global case studies, providing you with an understanding of digital trends across international contexts.
Positions include:
Digital Business Developer
Digital Transformation Specialist
Product Owner
Data Scientist
Consultant
Additionally, you can engage with potential employers through networking events and collaborations through the student association Digital Business Association (DIBU)
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc programme in Digital Business Management responds to the growing demand for professionals equipped to apply digital technologies and data-driven approaches to drive business innovation. The programme provides a comprehensive understanding of how digital technologies affect management, organisation, and work. It prepares you to contribute to accelerating digital development. You will be able to help companies – whether digitally native or undergoing digital transformation - develop the skills necessary to create substantial value in the digital economy.
Deep understanding of the Digital Business
Digital technologies are revolutionising businesses across industries, driving transformations that affect not only efficiency but also customer and supplier relationships, and even entire business models. Companies must approach digitalisation as an organisation-wide change process that blurs the line between business and technology. This requires employees who are skilled in working at the intersection between business and technology, equipped with both technical expertise and the ability to manage and lead digital innovation.
The MSc programme in Digital Business Management equips you with a balanced mix of technical competencies (e.g., programming) and non-technical competencies (e.g., digital business understanding). The core components include foundational knowledge in business administration, digital technology, and data science, combined with organisational and management perspectives. Through a combination of theoretical study and real-world applications, you develop a nuanced understanding of emerging trends such as artificial intelligence (AI), machine learning, and big data – skills that are essential for leading digital transformations effectively.
Programme Structure and Progression
The MSc programme in Digital Business Management offers a structured exploration of digitalisation through three interconnected perspectives: business, technology, and data.
Business perspective: This perspective focuses on the strategic importance of embracing digital transformation to generate value within the digital economy. In the first semester, you will study Value Creation in the Digital Economy and gain insight into the critical role of digital transformation. In the second semester, the course Organising for Digital examines how organisations can develop structures and processes to effectively leverage new digital opportunities.
Technological perspective: This perspective equips you with a digital mindset that enables you to understand the technical foundations of digitalisation and the business potential of emerging technologies. In the first semester, the Digital Fundamentals for Emerging Technologies course introduces you to key technological concepts and provides hands-on programming experience. The Enterprise Architecture Management course in the second semester focuses on integrating technology with business operations.
Data perspective: This perspective provides you with a comprehensive understanding of advanced methods. In the first semester, Research Methods for Digital Business introduces quantitative and qualitative methods, while the Data Science for Business course in the second semester teaches you to apply data-driven methods in decision-making processes and problem-solving in business contexts.
Industry Collaboration and Networking
Developed in collaboration with industry representatives, the MSc in Digital Business Management ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and an optional internship with a company (in Denmark or abroad). This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
Career Opportunities
The MSc degree in Digital Business Management prepares you to drive digital transformation and leverage data-driven approaches to innovate across various industries and markets. The programme includes global case studies, providing you with an understanding of digital trends across international contexts.
Positions include:
Digital Business Developer
Digital Transformation Specialist
Product Owner
Data Scientist
Consultant
Additionally, you can engage with potential employers through networking events and collaborations through the student association Digital Business Association (DIBU)
Admission Requirements
6.5+
83+
180+
Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
1. International and other qualifications
This section is relevant for you, if you have:
a Bachelor's degree or equivalent from an institution outside of Denmark or
a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
MSc in Economics and Business Administration - Digital Business Management
Aarhus Campus, Aarhus, Denmark
# 151-200QS Subject Rankings
24 monthsProgramme duration
10,000 EURTuition Fee/year
1Scholarships
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc programme in Digital Business Management responds to the growing demand for professionals equipped to apply digital technologies and data-driven approaches to drive business innovation. The programme provides a comprehensive understanding of how digital technologies affect management, organisation, and work. It prepares you to contribute to accelerating digital development. You will be able to help companies – whether digitally native or undergoing digital transformation - develop the skills necessary to create substantial value in the digital economy.
Deep understanding of the Digital Business
Digital technologies are revolutionising businesses across industries, driving transformations that affect not only efficiency but also customer and supplier relationships, and even entire business models. Companies must approach digitalisation as an organisation-wide change process that blurs the line between business and technology. This requires employees who are skilled in working at the intersection between business and technology, equipped with both technical expertise and the ability to manage and lead digital innovation.
The MSc programme in Digital Business Management equips you with a balanced mix of technical competencies (e.g., programming) and non-technical competencies (e.g., digital business understanding). The core components include foundational knowledge in business administration, digital technology, and data science, combined with organisational and management perspectives. Through a combination of theoretical study and real-world applications, you develop a nuanced understanding of emerging trends such as artificial intelligence (AI), machine learning, and big data – skills that are essential for leading digital transformations effectively.
Programme Structure and Progression
The MSc programme in Digital Business Management offers a structured exploration of digitalisation through three interconnected perspectives: business, technology, and data.
Industry Collaboration and Networking
Developed in collaboration with industry representatives, the MSc in Digital Business Management ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and an optional internship with a company (in Denmark or abroad). This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
Career Opportunities
The MSc degree in Digital Business Management prepares you to drive digital transformation and leverage data-driven approaches to innovate across various industries and markets. The programme includes global case studies, providing you with an understanding of digital trends across international contexts.
Positions include:
Additionally, you can engage with potential employers through networking events and collaborations through the student association Digital Business Association (DIBU)
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc programme in Digital Business Management responds to the growing demand for professionals equipped to apply digital technologies and data-driven approaches to drive business innovation. The programme provides a comprehensive understanding of how digital technologies affect management, organisation, and work. It prepares you to contribute to accelerating digital development. You will be able to help companies – whether digitally native or undergoing digital transformation - develop the skills necessary to create substantial value in the digital economy.
Deep understanding of the Digital Business
Digital technologies are revolutionising businesses across industries, driving transformations that affect not only efficiency but also customer and supplier relationships, and even entire business models. Companies must approach digitalisation as an organisation-wide change process that blurs the line between business and technology. This requires employees who are skilled in working at the intersection between business and technology, equipped with both technical expertise and the ability to manage and lead digital innovation.
The MSc programme in Digital Business Management equips you with a balanced mix of technical competencies (e.g., programming) and non-technical competencies (e.g., digital business understanding). The core components include foundational knowledge in business administration, digital technology, and data science, combined with organisational and management perspectives. Through a combination of theoretical study and real-world applications, you develop a nuanced understanding of emerging trends such as artificial intelligence (AI), machine learning, and big data – skills that are essential for leading digital transformations effectively.
Programme Structure and Progression
The MSc programme in Digital Business Management offers a structured exploration of digitalisation through three interconnected perspectives: business, technology, and data.
Industry Collaboration and Networking
Developed in collaboration with industry representatives, the MSc in Digital Business Management ensures that you meet the future needs of the job market. Companies are actively engaged in the programme, offering guest lectures, case studies, and an optional internship with a company (in Denmark or abroad). This collaboration not only keeps the curriculum relevant but also provides you with real-world insights and networking opportunities, enhancing your employability upon graduation.
Career Opportunities
The MSc degree in Digital Business Management prepares you to drive digital transformation and leverage data-driven approaches to innovate across various industries and markets. The programme includes global case studies, providing you with an understanding of digital trends across international contexts.
Positions include:
Additionally, you can engage with potential employers through networking events and collaborations through the student association Digital Business Association (DIBU)
Admission Requirements
1. International and other qualifications
This section is relevant for you, if you have:
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
2. Legal right of admission
3. Direct admission
Domestic
International
Scholarships
Danish State Scholarship
Value
100% tuition fee waiver
Deadline
15 Jan 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
You must be admitted to this school to be awarded
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