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The Marketing Analytics and Strategy programme focuses on customer centricity to co-create valuable products and services for the company's target market and customer group. Recognising the role of digital technologies, a fast-changing and complex business environment, and the integration of sustainability and diversity into value creation, the programme is built on three pillars: (1) strategic thinking and management, (2) evidence-based decision-making, and (3) the interplay of marketing and society.
The programme explores marketing decision-making by considering business portfolios, competitor dynamics, and macro-environmental trends. It embraces a holistic view of marketing management as the creation, communication, delivery, and exchange of value with broader societal impact. Marketing is understood as marketing-orientated management that includes external stakeholders and societal responsibility.
With customers at the centre of a connected ecosystem, the programme highlights omnichannel, seamless, and personalised customer experiences. Taught by internationally renowned faculty, it offers a progressive blend of marketing strategy, digital transformation, analytics, and sustainability.
Aarhus BSS – the School of Business and Social Sciences – is a Triple Crown-accredited faculty at Aarhus University. You will be part of a dynamic and international academic environment that attracts students and researchers from across the globe.
Career:
Graduates of the Marketing Analytics and Strategy programme are equipped for careers in brand management, customer experience, market research, digital strategy, consulting, and sustainability across public and private sectors worldwide.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The Marketing Analytics and Strategy programme focuses on customer centricity to co-create valuable products and services for the company's target market and customer group. Recognising the role of digital technologies, a fast-changing and complex business environment, and the integration of sustainability and diversity into value creation, the programme is built on three pillars: (1) strategic thinking and management, (2) evidence-based decision-making, and (3) the interplay of marketing and society.
The programme explores marketing decision-making by considering business portfolios, competitor dynamics, and macro-environmental trends. It embraces a holistic view of marketing management as the creation, communication, delivery, and exchange of value with broader societal impact. Marketing is understood as marketing-orientated management that includes external stakeholders and societal responsibility.
With customers at the centre of a connected ecosystem, the programme highlights omnichannel, seamless, and personalised customer experiences. Taught by internationally renowned faculty, it offers a progressive blend of marketing strategy, digital transformation, analytics, and sustainability.
Aarhus BSS – the School of Business and Social Sciences – is a Triple Crown-accredited faculty at Aarhus University. You will be part of a dynamic and international academic environment that attracts students and researchers from across the globe.
Career:
Graduates of the Marketing Analytics and Strategy programme are equipped for careers in brand management, customer experience, market research, digital strategy, consulting, and sustainability across public and private sectors worldwide.
Admission Requirements
180+
6.5+
83+
Depending on your educational background and your qualifications, there are different ways to meet the admission requirements:
1. International and other qualifications This section is relevant for you, if you have:
a Bachelor's degree or equivalent from an institution outside of Denmark or
a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:
2. Legal right of admission 3. Direct admission
2 Years
Aug
Sep
Tuition fees
Domestic
0 EUR
International
13,000 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc in Economics and Business Administration - Marketing Analytics and Strategy
Aarhus Campus, Aarhus, Denmark
# 151-200QS Subject Rankings
24 monthsProgramme duration
13,000 EURTuition Fee/year
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme explores marketing decision-making by considering business portfolios, competitor dynamics, and macro-environmental trends. It embraces a holistic view of marketing management as the creation, communication, delivery, and exchange of value with broader societal impact. Marketing is understood as marketing-orientated management that includes external stakeholders and societal responsibility.
With customers at the centre of a connected ecosystem, the programme highlights omnichannel, seamless, and personalised customer experiences. Taught by internationally renowned faculty, it offers a progressive blend of marketing strategy, digital transformation, analytics, and sustainability.
Aarhus BSS – the School of Business and Social Sciences – is a Triple Crown-accredited faculty at Aarhus University. You will be part of a dynamic and international academic environment that attracts students and researchers from across the globe.
Career:
Graduates of the Marketing Analytics and Strategy programme are equipped for careers in brand management, customer experience, market research, digital strategy, consulting, and sustainability across public and private sectors worldwide.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The programme explores marketing decision-making by considering business portfolios, competitor dynamics, and macro-environmental trends. It embraces a holistic view of marketing management as the creation, communication, delivery, and exchange of value with broader societal impact. Marketing is understood as marketing-orientated management that includes external stakeholders and societal responsibility.
With customers at the centre of a connected ecosystem, the programme highlights omnichannel, seamless, and personalised customer experiences. Taught by internationally renowned faculty, it offers a progressive blend of marketing strategy, digital transformation, analytics, and sustainability.
Aarhus BSS – the School of Business and Social Sciences – is a Triple Crown-accredited faculty at Aarhus University. You will be part of a dynamic and international academic environment that attracts students and researchers from across the globe.
Career:
Graduates of the Marketing Analytics and Strategy programme are equipped for careers in brand management, customer experience, market research, digital strategy, consulting, and sustainability across public and private sectors worldwide.
Admission Requirements
1. International and other qualifications
This section is relevant for you, if you have:
- a Bachelor's degree or equivalent from an institution outside of Denmark or
- a Bachelor's degree or equivalent from a Danish institution, which does not ensure you a 'Legal right of admission´ or 'Direct admission'.
The two sections listed below are relevant only for students with a bachelor's degree from a Danish institution:2. Legal right of admission
3. Direct admission
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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